Freddy’s Frozen Custard & Steakburgers has opened its first international location in the Dubai Mall, with plans to open its second international location at the Mall of the Emirates in the coming weeks. The restaurants are owned and operated by Tastebuds Group, who will continue to drive Freddy’s growth throughout the Middle East, with plans to open locations in the United Arab Emirates, Saudi Arabia, Bahrain, Jordan, Kuwait, Lebanon, Oman and Qatar.
Freddy’s commitment to providing high-quality, premium products and exceptional service has been the driving force behind the brand’s consistent growth domestically, and now, internationally. Freddy’s worked to ensure a seamless transition as the concept entered a new country by adapting to the local culture in various aspects including training protocols, hours of operation, menu items offered and portion size, among others. The Dubai locations will serve the same premium Meadowvale frozen custard, Vienna® Beef hot dogs, and USDA beef as their U.S. counterparts.
Freddy’s recently announced its expansion into the nontraditional space for the first time and introduced a smaller restaurant prototype with an updated kitchen design that maintains volume capacity to allow franchisees innovative ways to expand their portfolio. These points of growth for the brand helped lay the foundation for international expansion into the Dubai Mall and Mall of the Emirates.