What’s Behind the Year-Round Popularity of Sports Bar Franchises?

Shuckin' Shack Franchise

Shuckin’ Shack Oyster Bar Franchises Offer a Sense of Community

Not many businesses have year-round appeal, but a sports bar does. Why? What attracts people to sports bars more than stodgy, white tablecloth restaurants? The answer is quite simple: Being in the sports bar business is all about people. Sports bars are fun and create a sense of community. And sports bars are not just about watching the game and eating burgers and fries anymore. Sports bar franchises have come on the scene and offer more sophisticated options that cater to a fun-loving yet socially-conscious customer. For example, Shuckin’ Shack has a menu full of sustainably-sourced seafood, including oysters on the half shell, steamed snow crab legs and shrimp dishes. People come to Shuckin’ Shack for the food, the laid-back atmosphere and to connect with their local community.

For some of us, there’s nothing more enjoyable than going to a sports bar and having the bartender pop open your favorite beer before you even sit down to shake hands. Sometimes the appeal is less about watching the game but more about the atmosphere. Still, if you’re a prospective sports bar Franchise Owner, you might not know the ins and outs of the business. So here are some reasons why sports bars are popular hangouts year-round, regardless of the season.

Going to a Sports Bar Beats Going to the Game (or Staying Home)

Think about it this way: it’s not like every sports franchise sells out every game. There are usually tickets available, even if you have to get them through a third-party broker online. Not only that, but it’s not that expensive to go to live games nowadays. So, why do so many people choose to go to their favorite sports bar franchise instead?

The honest answer is that going to a local sports bar is 100 times better than fighting traffic and pushing through a crowded stadium of strangers. At a sports bar, you bond with fellow sports fans who live in your community. Shuckin’ Shack has a loyal fanbase because it sets itself apart with its nautical theme, excellent service, and wide selection of microbrews, cocktails, and local favorites.

Also, chew on this idea for a bit: sports fans could easily stay at home and watch the game in full HD with screeching Bose surround sound from the leather recliner in their man cave. They could also go to the grocery store and get their favorite beer at a lower price and drink it in the comfort of their own home – yet they still go out to sports bars. It’s because of the experience sports bars offer. It’s an escape from the day-to-day without the hassle of actually going to the game.

If you do it right, people will enjoy your sports bar franchise more than the game itself because you’re providing a unique entertainment experience. That’s really the whole secret.

Building a Local Social Scene Through a Sports Bar Franchise


Never underestimate how common interests can bond people together, even total strangers. Let’s say you have a Cleveland Browns fan that comes in every Sunday like clockwork because it’s the only place in town he can watch his former hometown team play. Remember that the NFL is pretty rigid about which games it broadcasts in certain markets, so what happens when another Browns fan comes in out of the blue with a tattered Bernie Kosar jersey?

Usually, they’ll high-five each other like they’ve been life-long buddies after every big run or an incomplete pass, even if they’re total strangers – at least at the beginning of the game. By the end of the night, those two guys can become genuine friends, and they’ll keep coming back too – and bring their friends, co-workers, kids, wives, and anyone else who cares to get out of the house for an evening.

But why? What’s driving that kind of consumer behavior? It’s because places like sports bars are central to our social lives, and it doesn’t have anything to do with drinking alcohol. People will always want to connect with like-minded people who have common interests, and sports bars couldn’t be a better place to find that social bond, which brings us to the last point.

Know Your People…And Give Them What They Want!

Sports bars are immensely popular year-round because bar owners can customize the concept to the local market, which is incredibly difficult with other businesses. Know your people, and you’ll never falter in a sports bar because everything starts with building up a regular clientele.

Shuckin’ Shack Franchise Owners already know where to tilt their concept if they open near a college town. If a location is opening up in a more urban area, it’s a little more tricky because the location has a far greater range of people to satisfy from just about every demographic and walk of life you can imagine. And a simple sports bar franchise can bring them all together.

The catch is that you can’t open up a boring bar and expect the business to come in like the tide every weekend. The atmosphere and the menu at Shuckin’ Shack will be way more energetic than anything else in town. Shuckin’ Shack Franchise Owners offer what’s appealing to a sports bar crowd.

If Shuckin’ Shack Franchise Owners get off to a good start, they will have a packed bar for every big game and a whole community of sports fans to serve. The Shuckin’ Shack crew can help you get that good start, thanks to the dialed-in bar franchise model, expectation-shattering supply chain management system, and a wide selection of eclectic menu offerings that are frankly better than what the other sports bar chains can hope to offer in their wildest dreams!

The Shuckin’ Shack Oyster Bar franchise is shaking up the stale sports bar scene in cities across the U.S., giving people the perfect place to gather year-round for sports, seafood, and an escape from the everyday routine! Click here to learn more.

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Alana Willis has more than a decade of content writing experience. She has spent the last three years immersed in the world of franchise marketing as the Content Specialist for Raintree, a Denver-based franchise development agency. When she's not writing, she enjoys spending time at home with her husband, son, and two "fur kids."
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