Partnership with Texas-Based Favor Platform Expands Delivery of 5 Brands in 550 Locations Across Key Growth Market
- The GoTo Foods partnership with Favor, a Texas-based platform, expands delivery from five brands in 550 locations across the key growth market.
- GoTo Foods’ multi-platform delivery strategy focuses on expanded guest access and improved delivery economics for franchisees.
- The addition of Auntie Anne’s, Cinnabon, Jamba, McAlister’s Deli and Schlotzsky’s represents one of Favor’s largest multi-brand restaurant launches to date.
GoTo Foods is expanding delivery from five of its brands in 550 Texas locations as part of its partnership with the Favor platform owned by the Texas-based H-E-B grocery retailer. The agreement will bring GoTo Foods brands Auntie Anne’s, Cinnabon, Jamba, McAlister’s Deli and Schlotzsky’s Deli to the Favor delivery platform, representing one of the largest multi-brand restaurant launches on the site to date.
Favor serves more than 400 cities across Texas with a network of more than 100,000 contract delivery runners. The GoTo Foods partnership with Favor offers greater access and convenience for consumers, while driving smarter delivery economics for franchisees and providing deeper, broader reach and visibility for GoTo brands across Texas, GoTo leaders say.
“Texas continues to be a key growth market for many of our brands, and this partnership allows us to expand access and convenience for guests while supporting stronger delivery economics for franchisees,” says Mike Freeman, who serves as GoTo Foods executive vice president and president of brands. “We believe the future of delivery is rooted in flexibility, regional relevance and strong unit-level economics. Partnering with Favor allows us to strengthen all three while meeting consumers where they are.”
Multi-Platform Delivery Strategy
GoTo Foods brands will continue operating across other major third-party delivery platforms in addition to Favor. Rather than limiting guests to a single delivery ecosystem, GoTo Foods is embracing a platform-agnostic approach designed to meet regional preferences, expand consumer choice and create greater flexibility for guests and franchisees, officials say.
“This partnership reflects how we think about growth and innovation across our business,” Freeman says. “We’re focused on building strategic partnerships that improve the guest experience, strengthen franchisee economics and support sustainable long-term growth across our brands.”
The GoTo Foods deal with Favor will help strengthen delivery economics for franchisees through lower commission structures, increased pricing flexibility and a delivery model intended to help drive long-term customer demand and frequency, officials say. It also reflects GoTo Foods’ broader strategy of leveraging technology, data and strategic partnerships to enhance unit-level performance, improve operational flexibility and support long-term franchisee success.
Consumer Demand for Food Delivery
Once regarded by restaurant operators as a supplemental revenue stream when pick-up orders and in-restaurant dining were slow, food delivery is in demand. Now, off-premise orders such as take-out, drive-thru and delivery account for as much as 75% of total restaurant traffic, according to Sauce’s Food Delivery Statistics.
Research from Lightspeed POS and ActiveMenus shows third-party delivery platforms directly drive a 10% to 20% increase in sales volume for participating establishments, though standard third-party commission rates range from 15% to 30% per order, often totaling 35% or more in effective costs.
And the delivery market continues to grow. The global online food delivery market reached $289 billion in 2024 with an expected 9.4% compound annual growth through 2030, according to Grand View Research. Data from YouGov Profiles shows that 28.2% of U.S. adults use food delivery apps at least once a week, while 24.5% have never used them. It’s become a lifestyle, particularly for younger generations that seek convenience even at the micro level.
Texas-Born-and-Bred Delivery Service
The GoTo Foods partnership with Favor benefits both the platform and the franchisor, which has one of the largest restaurant portfolios available on the site.
“Our integrated partnership streamlines operations for a faster and better customer experience – all backed by the convenience and local expertise only a Texas-born-and-bred delivery service can provide,” says Zach Nienow, vice president of revenue and strategic partners for Favor.
Founded in 2013 in Austin, Favor built its brand on hyper-local Texas hospitality and an “anything delivered” promise covering food, groceries, dry cleaning and general errands. Texas grocery giant H-E-B acquired the delivery platform shortly after Favor announced the on-demand delivery app had achieved profitability, a rarity for delivery platforms. After pulling back from out-of-state markets in early 2017 to focus exclusively on Texas density, Favor achieved profitability at scale and became cash-flow positive.
About GoTo Foods
GoTo Foods, formerly Focus Brands, started in 2001 with the initial acquisition of the iconic ice cream brand Carvel. In 2004, the company purchased Cinnabon and the international operations of Seattle’s Best Coffee. Today, through its affiliate brands, GoTo Foods is the franchisor and operator of more than 7,400 restaurants, cafes, ice cream shops and bakeries in all 50 states and in 71 countries and territories under the Auntie Anne’s, Carvel, Cinnabon, Jamba, Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s Deli brand names, as well as the Seattle’s Best Coffee brand on certain military bases and in certain international markets.
To learn more, visit GoTo Foods.
