You Gotta Risk It for the Biscuit!

During the Olympic snowboarding contests the commentator explaining what was happening to viewers was talking about how the judges scored and he uttered a new, to me, quote about maximizing your score: “You gotta risk it for the biscuit!” (the biscuit being the medal, of course).

What a great statement! Two competitors could do similar work, but the one that took a little more risk could realize their dreams…

The competition was spectacular, these women and men had trained for this moment for years. They were doing things in the air that most people would believe to be physically impossible. None of what they did after putting on their helmets and strapping into their snowboard would be possible without a lot of hard work and the risks that come with putting yourself out on the edge.

Chloe Kim made her gold winning run look effortless, though it was anything but easy. She had put in the work, had access to experts for every single component of what it would take to be successful, she followed a process and she was rewarded with a gold medal.

Now, someone will point out that the other athletes did the same thing. Yes, they all had overlap in how they got on that half pipe. But in the end there was something that Chloe used to her advantage that day: training, work habits, coaches, mindset, nutrition, physiology or maybe a little luck here and there? Hard to know, but let’s broaden our focus, the entire field of athletes at the games can have very bright futures ahead with the skills they have learned. And while the goal is gold, there are few athletes that would turn down a silver or bronze medal.

Chloe is a great representative for the next generation of snowboarders. I am sure her hard work, process and coaching will continue to bring her many more opportunities for success.

Now, what about a veteran competitor? Shaun White took the gold for the men’s half-pipe in spectacular fashion, but there is more to the story.

He burst into the limelight in 2006, taking a gold in his first Olympics. He won gold again in 2010.

2014, though, gave him challenges in life that he would have to overcome. That year he failed to medal in Sochi. Was it not putting the work in, not using the best coaches or not focusing. Only he knows.

It was time to start making better decisions for his profession and life.

In the past year he went all in on his process, and also discovered that you have to have things outside work that make you happy. He had set up his own private practice half-pipe in past years and he did that again to prepare for the Olympics.

Then disaster struck, on one of those practice runs he had a horrible crash. His face had taken a big impact, he had to be flown out on a medivac helicopter to get emergency surgery.

He pushed past that injury and the memory of it to go to these Olympics and do the same trick where he was injured practicing.

All of that hard work and dedication were towards a goal that he set a long time ago to win another medal. He knew the steps, the experts were there. All he had to do was execute the process.

His words:

“ I was so overwhelmed with happiness, I’ve been through so much to get here.”

“… there were a lot of obstacles to overcome and now it’s all worth it.”

“I gave it my all, I put down that run. [It was an] incredibly great feeling.”

“It’s an internal battle with these feelings and you gotta overcome them.”

“I just dug deep and realized this is my life. This is what I do and I’m gonna have some fun with it.”

“But I set out to do this goal, and I stuck to it.”

“Everything we’d been through, every dream I’d had, trying to sleep last night — and I’m living that dream right now, It’s amazing.”

Those words and lessons have been experienced by countless business owners too.

You have to identify your goal, the dream, that you want to pursue. A mental picture of the life you want to live. Next you can map out the path to get there, the experts that can help you along the way and the daily work you need to do to succeed.

There may be tests on the way to your goal. You can overcome those challenges if you stay focused, seek help and keep moving forward.

The core concept, though, goes back to that quote I loved from the broadcast: “You gotta risk it for the biscuit.”

What is your success story? Let’s go find it!

George Knauf is a highly sought after, trusted advisor to many companies; Public, Independent and Franchised, of all sizes and in many markets. His 20 plus years of experience in both start-up and mature business operations makes him uniquely qualified to advise individuals that have dreamed of going into business for themselves in order to gain more control, independence, time flexibility and to be able to earn in proportion to their real contribution. Contact the Franchising USA Expert George’s Hotline 703-424-2980.

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