The owners of Honey Baked Ham announced in June they are consolidating three regionalized operating divisions, previously based in Georgia, Michigan and Ohio. The combined organization, The Honey Baked Ham Company, LLC, is headquartered in Alpharetta, Ga. and serves customers online and at more than 400 year round locations – nearly 200 of those are franchised units – in 40 states across the U.S. Honey Baked Ham, Inc. continues to operate independently in the state of California under a license agreement.
As a part of consolidation, Honey Baked Ham is centralizing management, sourcing and operations for the company nationwide. By pooling resources and establishing a single support structure, Honey Baked Ham plans to increase its financial capacity, streamline operations, lower costs and enhance both the speed and flexibility of its decision-making.
Additionally, both the company and its franchisees will benefit from increased efficiencies and effectiveness offered by centralized marketing and sales. Most importantly, customers will benefit through national brand consistency, improved web and e-commerce platforms, grow through omni-channel strategies and overall convenience and access to the brand.
HoneyBaked is on the fast track to rapid franchise growth this year. Through the first half of the year, HoneyBaked has already penned nearly 10 franchise agreements. More are expected, and franchise opportunities are available nationwide.
For more information on the franchise opportunity, email Mark Demis at email@example.com or call (866) 968-7424.