Honeybaked Welcomes New Senior Director of Franchise Operations

As part of its strategic imperative to open new franchise and company-owned stores across the country, The Honey Baked Ham Company LLC has named Horace L. Williams, a veteran of corporate transformations and franchise operations, as senior director of franchise operations. 

In his new assignment, Williams will oversee franchise operations and relationships for the HoneyBaked brand. He will report to Molly Kesmodel, HoneyBaked’s senior vice president for operations and development, at the company’s headquarters in Alpharetta, Ga., near Atlanta.

Williams is a seasoned operations professional who also has considerable sales and marketing leadership experience. He comes to HoneyBaked™ with a proven track record of crafting and executing strategies that reduce costs, improve service, drive revenue growth, and increase profitability for franchisees and franchisors. He has extensive experience with corporate revitalizations for both startup enterprises and high-growth companies.

“Horace’s vast experience in the foodservice industry, especially in franchise operations and strategic business planning, will be foundational to our plans for expanding HoneyBaked’s existing franchise store penetration around the United States,” said Kesmodel. “In addition to his keen business negotiation and relationship management skills, Horace is a natural communicator who has a knack for making personal connections, which are vital in the franchise environment.”

Williams joins HoneyBaked after three-years (2012-2015) with Bojangles’ Famous Chicken ‘n Biscuits, where, as senior director of franchise operations he served as a key strategist in the chain’s franchise field restructuring and also played a pivotal role in a special “Bojangles’ of the Future” project.

“I’ve been a fan and a customer of HoneyBaked for as long as I can remember,” said Williams. “I am humbled to now have an opportunity to support such a premium brand.  I look forward to working with my new associates, as well as the franchise community, as we jointly continue to move The Honey Baked Ham Company forward.”


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