One QSR chicken restaurant is searching for the right franchisees to help it achieve its extremely ambitious goal for expansion.
“We want to become one of the top three chicken brands in the United States,” Pollo Campero Executive Vice President Gustavo Duran said during a recent interview.
Pollo Campero, which is Spanish for “Chicken from the Country,” first opened in 1971 in Guatemala. Today, there are over 350 Pollo Campero restaurants. The first US restaurant opened in Los Angeles in 2002 and now the brand has franchisees in 10 States throughout the country.
“Growth within the United States is our major target for the future,” Duran noted.
While the company HQ is in Dallas, Campero is looking to make its mark throughout the country, there are many territories available in selected areas across the United States.
To help with its expansion, Pollo Campero is looking for franchisees who share a passion for the Pollo Campero brand, understand and appreciate the brand’s food, team and culture and who can provide an exceptional dining experience to guests.
“We are looking for people who are entrepreneurial, enthusiastic and motivated and who will embrace our shared values,” Duran said.
Franchisees should be willing to become proficient in all aspects of running a Pollo Campero restaurant and either own a successful business already or have a history of business leadership. They must be able to develop and lead teams, manage operations and deliver financial results, as well as execute a multi-unit development and operational business plan.
In addition to being financially able to buy and run the business, potential franchisees should live in the territory they want developed so they have a deep understanding of its demographics and be committed to devoting full-time resources to the day-to-day operations of their Pollo Campero restaurants.
“The path to owning a Pollo Campero franchise is an exciting journey and we’ll be there for every milestone,” Duran promised. “To get started, potential franchisees should submit an online request for information and we’ll work with them to complete the rest of the multi-phased process.”
Support & Training
Pollo Campero USA provides integrated support in operations, site selection, real estate leasing, training and marketing through the company’s Dallas-based support center and its field-based teams.
The operations and field support teams provide initial management training and ongoing business consultation, as well as field marketing and materials support. Franchisees get access to the corporate management team for the latest food innovations and ongoing support for the entire term of their franchise agreement.
Franchisees receive help selecting a site, designing their restaurants and receive consultation on the build-out. Once the building is erected and ready to go, franchisees receive comprehensive training for themselves and their key managers. Corporate training is ongoing and includes onsite restaurant training.
For marketing, Pollo Campero provides franchisees with advertising materials created to draw more customers to their restaurants along with marketing materials and strategies created to use on a local level.
For what sets Pollo Campero apart from the bevy of other chicken restaurants in the United States, Duran says our guests taste buds will tell them that.
“We have a unique flavor, and that is what makes us different from any other brand specializing in chicken in the United States,” Duran declared. “Pollo Campero uses a secret recipe of herbs and spices to season its chicken both inside and out.”
Customers have their choice of three different chicken recipes: traditional hand breaded, citrus grilled and extra crunchy.
Of the franchise, Business Insider said: “Diners adore the casual chicken spot, touting it as a solid value. Pollo Campero stands out… for its authentic flavor and impeccable service— meals are served on real plates with real silverware.”
Although the Business Insider recognition is nice, Duran and the rest of the Pollo Campero team have their sights set higher.
“We are mainstreaming the brand by making significant marketing investments to stay true to who we are, but also deliver what drives our guests to the restaurants,” he said.
It’s not just the flavor and the promise of a growing business that makes Pollo Campero so enticing for entrepreneurs. Pollo Campero has had Compounded Annual Sales Growth of 12 percent for the past six years in a row, marking it as a solid investment in the QSR segment.
While being a top three fast food chicken restaurant is an ambitious goal, Pollo Campero is well on its way to achieving their coveted status. It also presents an ideal situation for entrepreneurs looking to enter the restaurant industry or expand their portfolio of businesses.
For more information about franchising with Pollo Campero, visit us.campero.com/franchising