WellBiz Brands Hires Amanda Clark as Chief Executive Officer

franchise news - Amanda Clark, WellBiz Brands - hirewire

The Industry Veteran Thrives in Fast-Paced Environments and Aims to Inspire Confidence in Women

WellBiz Brands, an umbrella franchisor of beauty and wellness franchises, has named Amanda Clark chief executive officer. She will succeed Jeremy Morgan, who has led the company for seven years. Clark brings more than 12 years of experience to the position. Franchises under the WellBiz Brands umbrella include Radiant Waxing, Drybar, Amazing Lash Studio, Elements Massage and Fitness Together.  

“I am excited to explore and enjoy our services more from a consumer and from a work perspective! In my previous roles, I have been eating food for work for a long time, so this is a wonderful change. Additionally, I am really looking forward to meeting the WellBiz franchisees and understanding how the team and I can work with them to build and grow their businesses together,” Clark said. 

A passionate beauty consumer, Clark is inspired by entrepreneurs who take personal risks to live out their dreams. With the services that WellBiz provides, Clark has the opportunity to motivate women to start their own businesses and become more confident in themselves. “As a CEO of a beauty and wellness company that can help more women fulfill their dreams, I couldn’t ask for a better job.” 

Morgan believes that the umbrella franchisor is in good hands under Clark’s leadership. “After conducting a comprehensive search, it became clear that Amanda is the right leader to drive the next phase of growth for the WellBiz Brands platform and our world-class, experience-based consumer brands. Amanda has deep expertise in franchising, a unique cross-functional operational background, and a proven record of delivering profitable growth and building lasting brands.” 

franchise news - Amanda Clark, WellBiz Brands - hirewire
Amanda Clark is the new CEO for WellBiz Brands.

Similarities in Fast-Food and Beauty Franchising

Clark got her start in franchising doing marketing work for Taco Bell, helping launch its breakfast platform. She enjoyed the challenge of selling franchisees on the program because they didn’t buy into it at first. Most recently, she served as chief operating officer for Papa John’s and was also the brand’s chief development officer. 

At a glance, food and beauty may seem very different, but Clark notes that both industries are fast-paced and driven by trends and limited time offers. Her work in the consumer packaged goods and quick service industries taught her that the window of opportunity passes on those who are stuck working for years to innovate or are paralyzed by decision making. She plans to use this lesson while working at WellBiz Brands.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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