President Kelli Schroeder Shares the Winning Formula Behind the Lash Extension Franchise
The Amazing Lash Studio® brand, whose core services are lightweight lash extensions and lash lifts, has many accomplishments to toast in the New Year. Kelli Schroeder, vice president of franchise development for WellBiz Brands, which has been managing the Amazing Lash Studio® brand since September 2018, says potential franchisees can get excited about the opportunity knowing that the Amazing Lash Studio brand and the industry offers the potential for an exceptional financial future, with the $1.5 billion lash-care industry growing 4.8% annually in the United States.
Schroeder cites various factors that feed into the Amazing Lash Studio brand’s success. “There’s an elevated experience when you walk into a studio. Guests especially appreciate the private suites which help them feel more relaxed.”
Technology Driven
Technology also supports the growth of the Amazing Lash Studio brand. “The brand is a leader in product innovation and lash supplies and the technology is continually improving. Potential franchisees will appreciate that its innovations allow technicians to complete their services more quickly, so that more guests can be served every day,” says Schroeder, who holds a master’s degree in business and is a certified franchise executive. Schroeder says that the membership model of the Amazing Lash Studio brand, like other WellBiz Brands portfolio brands, feeds into a healthy bottom line. “Many Amazing Lash Studio guests subscribe to a membership, which creates recurring revenue. Guests are encouraged to return for refills every two weeks, so business stays steady.”
The Lash Extension Business
The Amazing Lash Studio brand’s main guest base is broad, largely reaching the 18- to 52-year-old woman, Schroeder says, and the franchise is all about giving guests’ self-esteem a boost. “Women feel confident going to work without makeup. The brand is building confidence. Women leave an Amazing Lash Studio location feeling their best and ready to tackle the day.”
Schroeder encourages entrepreneurs to explore the brand, which is well-established but still growing. “The brand has staying power. Only 30% of franchisors have 100 units or more, according to the Liniger Center on Franchising at the University of Denver, and the Amazing Lash Studio brand is at 265 and expanding, with 500-plus territories still available for single- and multi-unit owners. The ideal market for Amazing Lash Studio is affluent suburban areas with 50,000-plus population, where the average resident’s income exceeds $75,000 a year.”
She says the Amazing Lash Studio brand’s “lighter asset model can open for $328,316 (ALS 2023 Franchise Disclosure Document), including working capital.” Locations do not require sizable real estate, which is a plus in terms of overhead, she adds. “The typical Amazing Lash Studio location size is 1,200 to 1,800 square feet,” although it can be even smaller. (ALS 2023 Franchise Disclosure Document).
In addition to the Amazing Lash Studio brand, the Wellbiz Brands’ portfolio includes Drybar®, Elements Massage®, Fitness Together®, and Radiant Waxing®. “The Radiant Waxing brand is a good sister brand to the Amazing Lash Studio brand,” Schroeder says. “Both have to do with face and skincare. The brands are currently testing co-branded real estate locations that are side by side, where you can leverage the same employees to cross train on both brands, making it easier for multi-unit franchisees and operations.”
For more information about the Amazing Lash Studio franchise, visit https://franchising.amazinglashstudio.com/.
About Amazing Lash Studio
Amazing Lash Studio leads its franchise category, with 265 locations in operation and another 100 units in development as of December 2023. Founded in 2010 by Jessica and Edward Le, Amazing Lash Studio began franchising in 2013, and is part of the lash market that’s expected to be valued at $2.31 billion by 2028, according to Verified Market Research.
Amazing Lash Studio locations offer eyelash extensions that are lightweight and vegan, made with synthetic fibers. Participating studios may also offer some or all of the following services:
- Lash lifts, which condition, elevate and curl natural lashes for up to six weeks, and lash tinting, which makes eyelashes more prominent.
- Eyebrow waxing and tinting. The waxing process is gentle enough even for sensitive skin and includes an inhibitor to slow regrowth of the hair.
- Brow lamination, which smooths the eyebrows and adds a sheen to them.
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