Appointment Reflects Commitment to Connecting Students with Leading Brands and Emerging Technologies
Code Ninjas, a coding franchise for children ages 5-14, has appointed Paul Eulette vice president of partnerships. His professional background spans licensing, consumer marketing and strategic partnerships across brands including The Elf on the Shelf, Squishmallows and Cartoon Network.
“When the opportunity to join Code Ninjas came along, it felt like a natural fit,” Eulette said. “The mission combines education, creativity and technology in a way that genuinely prepares kids for the future. What really excited me was the shared belief that thoughtful partnerships can do more than support business growth. They can enhance the student experience and create opportunities that extend beyond the dojo. Coding, robotics and AI are incredibly important skills, but they become even more meaningful when kids can see how they’re used by the companies, technologies and industries they interact with every day.”
Eulette understands how important it is for children to have an interest in learning and technology from a young age. He recalls being inspired while watching his uncle upgrade computers, experiment with new hardware and explain how everything worked. He said that curiosity for technology has stayed with him throughout his life.
“Conversations about innovation were pretty common growing up,” he said. “I inherited a fascination with how technology shapes the way people live, learn and connect. That’s a big part of what makes Code Ninjas such an exciting place to be.”
Navin Gurnaney, CEO of Code Ninjas, said Eulette’s proven track record of building innovative partnerships will help the brand create new opportunities for students. “Paul understands how to bring together brands, experiences and audiences in ways that create meaningful impact,” Gurnaney said.
About Code Ninjas
Founded in 2016, Code Ninjas is a kids’ coding franchise that offers a gamified curriculum accredited by the International Society for Technology in Education. The brand has expanded to more than 350 locations across North America and the United Kingdom.

