Horowitz Joined the Franchise Development Company in 2020
REP’M Group, a North Carolina-based franchise development company specializing in the growth of emerging brands, has promoted Rebekah Horowitz to president of Scale’M. As one of REP’M Group’s four core pillars, Scale’M is focused on helping franchisors build strong operational foundations through the development of franchisee training programs, staffing models, field support teams and operations manuals.
Horowitz joined the franchise development company in 2020 as vice president of operations after previously working with several of REP’M Group’s founders during her tenure with Driven Brands, a franchisor of automotive concepts. “What sealed the deal for me was the REP’M Group partners’ commitment to doing things the right way — structuring the whole business around long-term partnership where we don’t win unless our brands win. Back then, we were much smaller, with Build’M as our primary pillar. Over time, we’ve seen the Grow’M side of the business really expand, and I’m proud that we’ve also built out our Scale’M division.”
In her new role, Horowitz is excited about the opportunity to focus on selecting the right brands and helping them grow with integrity and confidence. She credited her experience as a franchisor, franchise owner and consultant for preparing her for this role.
“I’ve worked with big brands and small ones across a ton of industries. That experience has been a gift because it has given me perspective on what works, what doesn’t, common pitfalls and top priorities, and I can bring all of that knowledge to our brands,” she said.
Horowitz said responsible franchising is all about sticking to the fundamentals. “Franchisors should ask themselves several questions: Why does this business exist? Who is – and isn’t – the customer? What differentiates the business for both customers and franchisees? Does the business model actually work? Having rock-solid answers to these questions should be the starting point for any brand looking to grow, and Scale’M will be there every step of the way for our partners, sharing knowledge and resources, providing best practices, advice and practical assistance to try to make that journey a little smoother for them and their franchisees.”
Nick Sheehan, co-founder and managing partner of REP’M Group, said Horowitz’s “vision, dedication and ability to bring out the best in others have made this achievement well deserved.”
About REP’M Group
Founded in 2019, REP’M Group is a full-service franchise development firm providing a complete suite of services to grow, build, brand and scale emerging and established franchise concepts. The company’s brand partners include The Dog Stop, Vibe House, The Fashion Class, Vanity Fur, 2nd Family, GolfTRK, Musicologie, SWEAT440, Monster Mini Golf, Renew Medic, Medi-Weightloss, WOW Windowboxes, HOMEstretch, Alloy Personal Training, HealthSource, Liqua-Roof and Art of Drawers. In addition to Scale’M, the company’s other core pillars are Grow’M, Build’M and Brand’M.
