YogaSix Franchise Growing Fast to Satisfy Post-Pandemic Demand

YOGA SIX FRANCHISE

Franchise Has Awarded 600 Licenses, with Major Markets Still Available

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YogaSix is enjoying a growth spurt because of Covid. “Yes, that’s absolutely true,” says YogaSix President Lindsay Junk, who explains that “health and wellness are now priorities for many people following the pandemic. Yoga is the perfect modality to help people improve their physical and mental health, and YogaSix franchisees want to be a part of bringing that to their communities.

“Our team has worked incredibly hard to leverage the expanded consumer awareness for the mind-body connection and mental health benefits of yoga that the pandemic highlighted. Since the start of 2021, we have opened 104 studios as of the second quarter of 2023. And we continue to drive brand awareness nationally as well as support our owners to build local brand awareness and a strong community.”

YogaSix president Lindsay Junk
YogaSix president Lindsay Junk

Pandemic Pivots by YogaSix

Founded in 2012, YogaSix weathered the challenges of the pandemic’s darkest days. “Franchisors tend to have more resources, so we could try different strategies as things around us were changing quickly,” Junk says. “Typically, we were first to market when it came to addressing the current health concerns or social issues that were coming up. We were able to quickly pivot to what did work marketing-wise. We were also able to advocate for the industry because we ensured we were part of the ongoing dialogue.”

YOGA SIX FRANCHISE

In its public outreach, Junk says YogaSix was proactive. “In our brand’s video shoots, we showed people in situations that would be considered safe during Covid outbreaks, and we used imagery with masks and safety precautions in action with clients – for instance, in smaller groups and spread out. We immediately began live-streaming and using our on-demand digital fitness platform, XPLUS. And when it was safe, we began outdoor classes. We also changed our protocol for hands-on adjustments and the room’s heating. All of this has since returned to normal.”

YogaSix clientele is truly everybody and anybody.

Demand Continues to Grow

Before, during and after the pandemic, YogaSix chalks up its popularity to a wide-ranging curriculum and strong sense of inclusiveness. “In each class, YogaSix teachers guide students through the practice and make everyone feel a part of the class,” Junk says. “Classes fit every fitness level. Whether the focus is on deep stretching, stress relief or high-intensity workouts that challenge you every step of the way, YogaSix provides an option. Each class is exactly what you make of it – from a beginner to someone seeking a recovery experience to more advanced students.

“YogaSix clientele is truly everybody and anybody,” Junk says. “Anybody can practice yoga, from teens to senior citizens. We see people in our studios from all kinds of backgrounds, ages, and abilities.” The class offerings underscore that: There are introductory and hot yoga offerings, plus classes with slower movements, one that aims for strength-building, a restorative class that supports recovery and mobility, and a cross-training class that includes dumbbells and elastic bands.

“We help our clients make a mind-body wellness connection, which refers to the connection between someone’s thoughts, feelings and behaviors and their physical health,” Junk says. “YogaSix addresses this through carefully curated classes that focus on everything from posture and breath-work to strength. All of our programming encourages members to practice with intention and listen to their bodies, strengthening their mind-body wellness.”

Franchisees receive support on everything from site selection to marketing to retail and beyond, and our model works for both absentee and hands-on owners.

Why Choose the YogaSix Franchise?

Clearly, YogaSix franchisees can be confident of the franchise’s ability to withstand economic challenges. Another plus is the advantage of being part of Xponential Fitness’ veteran corporate team. “Corporate staffers offer YogaSix franchisees tremendous support, infrastructure and knowledge to ensure their success while launching and operating,” Junk says. “Franchisees receive support on everything from site selection to marketing to retail and beyond, and our model works for both absentee and hands-on owners.”

YogaSix franchise

Acclaim from Entrepreneur magazine is a powerful postscript to Junk’s praise. The brand made the publication’s 2023 Franchise 500 list, which evaluates brands on unit growth, financial strength, stability and brand power. YogaSix also is No. 1 in the magazine’s yoga category and was honored in its 2023 Best of the Best Franchises ranking.

YogaSix Franchise Growth

To satisfy the growing demand for YogaSix classes, the brand seeks single- and multi-unit franchisees to complement the 600 new licensees recently awarded around the United States. New YogaSix studio sites will include Atlanta, Boston, Charlotte, Dallas, Denver, Detroit, Kansas City, Phoenix and Long Island, N.Y.; some will be in suburban and more rural areas. “Ideally, we like studios to be situated near or in high-traffic areas like strip malls or popular shopping centers of the neighborhood they are in.

YogaSix franchise

“As for our franchisees, we look for hardworking, hospitable individuals with a passion for fitness, yoga and bettering their local communities. Franchise owners from our sister brands buy YogaSix studios as well as current YogaSix owners signing on for more studios.” Xponential Fitness’ other brands are AKT (dance-based fitness), BFT (body fit training), Club Pilates, CycleBar, Pure Barre, Row House, Rumble (boxing-inspired circuits plus resistance training), StretchLab and STRIDE Fitness (interval, endurance and strength training).

New franchisees will need 15 to 17 employees, including a general manager, wellness advisers, a lead teacher and certified yoga teachers. “Startup costs are $355,945 to $508,145,” Junk says. For more information on YogaSix franchise opportunities, visit www.yogasix.com/franchise.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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