Anthony Geisler and Shaun Grove return to their boxing roots with Rumble
Anthony Geisler and Shaun Grove go way back and so does their passion for boxing. Geisler founded and franchised LA Boxing back in 2002, and Grove was his General Counsel. He also happened to be the brand’s best franchisee. Eventually, LA Boxing was acquired by UFC Gym and the men began a new fitness journey starting with Club Pilates and evolving over time into Xponential Fitness.
Since 2017, Xponential Fitness has been the umbrella for Club Pilates as well as a number of other boutique fitness brands, including Row House, StretchLab, and CycleBar. Surprisingly, by the time Xponential grew to eight different fitness concepts in 2018, boxing wasn’t on the list. But that has just changed with the acquisition of Rumble.
“Boxing was an obvious miss in our portfolio,” says Geisler. In their search for a boxing brand, Rumble became the clear choice. “It was simply the best brand in the space,” he says. There was another clear choice when it came to who should lead the brand as President, and that was Grove. “There couldn’t be a better, more qualified person to be Rumble’s President than Shaun,” Geisler says.
Rumble is for everybody, not just the rich and famous.Anthony Geisler
The niche boxing concept stood out for many reasons including lots and lots of star power. Celebrity investors include Sylvester Stallone and Justin Beiber. Katie Holmes and Selena Gomez are among Rumble’s famous members who come for the high-energy, HIIT-style classes.
A niche fitness franchise with wide appeal
While Rumble’s celebrity status is impressive, Geisler is quick to point out that Rumble is a solid brand with wide appeal. “Rumble is for everybody, not just the rich and famous,” he says.
In order to operate more efficiently and better support franchisees, all Xponential brands have the same model and Rumble fits right into the mold. “With our formula, we can offer a better ROI and still keep the essence of the brand,” Geisler says.
Geisler believes that Rumble will be Xponential’s hottest brand to date, and not just because it’s sexy. “The unit economics will be incredibly strong,” Geisler says. “Interested parties should secure territories while they still can.”