Tough Mudder Bootcamp Welcomes Franchise Investor as New CEO

Tough Mudder Bootcamp, the HIIT and functional fitness workout concept aligned with international event series Tough Mudder, has announced the appointment of a new CEO to drive the franchise brand’s high-powered strategic expansion plans forward in 2020. 

Britt Canady, a former multi-unit franchisee in the Charlotte territory and Vice President of Strategy for Tough Mudder Bootcamp, is now serving Tough Mudder Bootcamp as CEO to steer growth for existing and prospective franchisees, including the Area Representative program and expanded franchise growth in priority markets.

A separate investment from the existing franchise opportunity, the Area Representative program is a high-profile venture designed to give strategic partners and high-level investors a unique chance to invest in a revenue-sharing model with Tough Mudder Bootcamp by developing their own exclusive territory within the franchise.

With seven locations currently open and more than 40 in the development pipeline already, including openings in Oakland, CA; Apple Valley, MN and Charlotte, NC, Tough Mudder Bootcamp is on track to have nearly 15 studios open as well as 60 additional units awarded by the of 2020 under Canady’s leadership. 

For more information on the Tough Mudder Bootcamp franchise opportunity, please visit

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