The Boutique Fitness Franchise is the First Under the Extraordinary Brands Umbrella
What’s in a name? In the case of pūrvelo, there is special meaning. Combining pūr (pure in form) with velocity (from the Latin term for bicycle, velocipede), the boutique indoor cycle studio branded itself to show its dedication to improving the wellness of communities. pūrvelo embodies a culture of growth, development, laughter, love and a fit community.
Kristin Watson founded pūrvelo in 2015 in Charlottesville, Va., as a place where indoor cyclists “ride for themselves, but not by themselves” — a motto that goes hand in hand with franchising. After relocating the original Charlottesville studio and refining the business model, Watson opened two more locations in 2018 (Auburn, Ala. and Chapel Hill, N.C.) and another in 2019 in Athens, Ga., before franchising.
With the success of the first four studios, Watson partnered with franchise veteran Paul Flick and made pūrvelo the first brand under the newly-formed Extraordinary Brands umbrella. The pūrvelo franchise offers the excitement of an emerging brand backed by seasoned leadership. As Premium Service Brands’ founder and CEO, Flick has decades of experience with leading home-services brands. He wanted to apply his franchise expertise to the growing wellness sector.
A Community Feel
When it comes to the guest experience, Watson follows the old phrase: “an inch wide and a mile deep.” She emphasizes that the small things make a big difference. For example, knowing a client’s name and what they’re going through mentally and physically can lead to a more personalized experience. Watson is looking for franchisees who subscribe to that belief.
The ideal pūrvelo franchise owner is “dedicated to community and connection, and loves all things health and wellness,” Watson says. pūrvelo offers discounts on the initial franchise fee for an up-front commitment to purchasing two or more studios. Owners can hire managers to handle operations in order to focus on marketing and community development.
While having fun is the biggest takeaway that Waston wants for franchisees, she doesn’t sugarcoat the challenges of business ownership. “Running a business is going to provide a lot of unique challenges along the way,” she says. When Watson began her business journey seven years ago, she had no experience but learned more and more as time went on. She is happy to share her team’s collective experience with an opportunity that provides franchisees with the tools they need to succeed.
pūrvelo Franchisee Benefits
Backed by Extraordinary Brands, pūrvelo franchise owners benefit from the excitement of an emerging brand and the support from experienced franchise leadership. Here are some benefits of franchise ownership.
- Multiple revenue streams (merchandise sales, on-demand subscriptions and in-person classes)
- Niche market
- No prior experience necessary
- Backing from experienced leadership
- Affordable investment: $358,920-$458,320
- Community involvement
- Fun, inclusive culture
- Wide-open territory
The Boutique Fitness Industry
pūrvelo is an emerging brand in the boutique fitness industry. According to the BFS Fall 2022 Studio Owner Report, 8% of boutique fitness studios offer indoor cycling as their core modality. Additionally, recurring memberships are the most prevalent model in the industry, and group classes are the most popular service offered.
For more information about the pūrvelo franchise, visit https://purvelofranchising.com/.
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