Memberships Offer Franchisees Predictable Revenue, Loyal Customers and Room to Scale
- Hammer & Nails makes men’s grooming more accessible through monthly memberships.
- Memberships encourage repeat visits while giving franchisees steady, recurring revenue.
- The model supports customer loyalty, predictable cash flow and multi-unit growth.
- CEO Aaron Meyers says experienced leadership and strong systems help franchisees succeed.
A trip to a day spa is a great way to pamper yourself and decompress from the world. But in terms of real wellness, it’s just a start. True self-care is more than a one-time indulgence — it’s an ongoing commitment.
The team at Hammer & Nails knows that if wellness is going to be part of your routine, self-care needs to be accessible and affordable. That’s why the men’s luxury grooming franchise offers a membership model that encourages customers to make premium grooming services — haircuts, shaves, manicures and pedicures and skincare treatments — a regular thing.
“We’re helping people feel incredible,” says CEO and franchise veteran Aaron Meyers. “We’re part of a brand that is, in many ways, the best part of a man’s week or month. We instill confidence in gentlemen, and I love that we bring that to the table.”
The Membership Model
Meyers loves what the brand’s membership model does for customers — and he’s just as enthusiastic about what it does for Hammer & Nails franchisees. Membership is an organic way to drive recurring revenue, customer retention and stronger cash flows.
“Membership concepts are terrific because both the consumer and the franchisee benefit,” says Meyers. “For the consumer, members drive utilization and that utilization drives regular maintenance. At the same time, the recurring, consistent revenue benefits franchisees. Both sides of the equation win.”
Meyers would know. He brings decades of executive franchise experience with successful, well-known brands including FedEx and Massage Envy. Now, he’s leveraging Hammer & Nails’ membership model to attract experienced franchisees and multi-unit operators. The strategy is paying off. Today, Hammer & Nails has more than 70 shops open and more than 150 open or in development nationwide. To support its continued growth, the company has partnered with Limitless Franchise Growth, a franchise development organization, to introduce qualified candidates to the brand.
“We’ve spent decades evaluating franchise concepts in service-based industries, and Hammer & Nails stands out,” says Lance Freeman, CEO of Limitless Franchise Growth. “The brand has built a membership-driven model that generates recurring customer engagement. Just as important, the leadership team understands franchising because they’ve lived it as successful operators themselves.”
Along with great leadership and an innovative partner, Hammer & Nails has another thing going for it: The men’s grooming industry is gaining momentum. According to Kentley Insights, the U.S. barbershop industry has maintained a solid 6.5% annual growth over the past three years, expanding to $6.4 billion in 2025. Meanwhile, the Bureau of Labor Statistics reports that men are increasingly booking services beyond basic haircuts.
The shift is also fueling membership-based businesses. Zenoti’s 2026 Beauty & Wellness Benchmark Report, which analyzes performance across salons, spas and barbershops in North America, found that barbershop membership sales grew 20% in 2025, even as the industry experienced the steepest decline in new customers (17%). The takeaway? The most successful businesses drove revenue through stronger customer loyalty and more frequent visits, proof that the membership model is helping power the industry’s momentum.
Recurring Revenue
The membership model’s recurring revenue sets franchisees up for success.
“A membership model allows you to get a head start every day. Before you even unlock your doors, there’s revenue in your till. Consistent revenue enables our franchisees to be successful,” Meyers says.
Along with predictable cash flow and less reliance on constantly acquiring new customers, membership models provide resilience during economic downturns, make staffing easier and create a faster path to growth. With predictable recurring revenue, franchisees are better positioned to open new locations and scale their businesses.
“I wouldn’t operate a business that doesn’t have recurring revenue as a major percentage of income,” Meyers says.
In fact, Meyers sees recurring revenue as more than just a financial advantage — it’s an important way to support franchisees. His career has taught him that franchisees need support at every phase of growth, and membership-models are part of that foundation.
“My team and I have been to the top of franchising, and that’s enabled us to deliver the kind of support that typically wouldn’t be in place in a brand that’s just starting out,” says Meyers. “The fact that we’ve done this before enables us to build advanced processes, tools and systems to support our franchisees in a way that exceeds the typical franchise-franchisor growth cycle.”
Monthly membership fees motivate customers to come back again and again, while member discounts make the commitment to wellness and self-care easier to sustain. That’s one reason Meyers is so passionate about the brand.
“Hammer & Nails is where high-performing men reset. We’re not only a place for haircuts or waxing or manicures or pedicures,” Meyers explains. “We’re helping men realize that a weekly or twice-monthly reset benefits you in more ways than you’d think. We’re helping guys improve their lives, and we’re excited by that.”
Learn more about the Hammer & Nails franchise opportunity.
