Creative Kids Movement Network Offers Low-Cost, Mobile Franchise Opportunity With High Demand and Work-Life Balance
- Creative Kids Movement Network’s mobile franchise opportunity eliminates the need for brick-and-mortar facilities to hold classes.
- The kids’ fitness franchise provides dance, yoga and fitness-based programs at elementary schools, early childhood centers and day cares for kids ages 2-10.
- Daytime, on-site classes offer convenience and work-life balance for franchisees, instructors and parents who don’t have to sacrifice their weekends or evenings for classes
Low cost, flexible work hours and high demand in a purpose-driven business. Creative Kids Movement Network (CKMN) offers these advantages and more to franchise owners, primarily because the kids’ fitness franchise takes dance, yoga and fitness-based programs to locations where kids are – elementary schools, early childhood centers and day cares – during hours when they’re there.
That’s a win-win-win-win for franchise owners, parents, kids and operators of facilities where classes are held. Here’s why.
No Brick-and-Mortar Required
Because Creative Kids Movement Network offers a mobile franchise opportunity, franchisees avoid the expense of having a brick-and-mortar facility to hold classes. That creates other advantages for franchise owners and their instructors, as well as parents and children, such as flexible daytime hours.
Children’s dance, yoga and fitness classes held at off-site studios typically are scheduled on weekends and in the evenings when kids aren’t in school. Those hours aren’t optimal for franchise owners and their instructors seeking time for their own families. “The beauty of bringing on-site programs to day cares and schools is that you do not have to sacrifice time with family,” says Marissa Chimento, who owns a CKMN franchise in Buffalo, N.Y. “Instead of running to and from classes after hours – which is when most studios offer them – you keep your time with loved ones completely intact.”
Melissa Sayles (below), who owns territories with the kids’ fitness franchise in West Michigan and Grand Rapids, Mich., also found this aspect of the CKMN franchise opportunity particularly appealing. “Creative Kids Movement Network was perfect for me because I had always thought it would be really awesome to open a dance studio, but having to have a brick-and-mortar building and a schedule requiring work in the evenings didn’t appeal to me,” she says.
Advantages for Parents
Parents also appreciate the time savings offered by daytime on-site classes. “It’s so convenient for me as a mom of three not to have to run the kids somewhere else after work or on weekends,” mom Reannon wrote on the CKMN website.
Cindy Sturcken, owner of Rich Beginnings Childcare Center in Rochester, N.Y., said in a video posted on the site that she often reminds parents how nice it is for them to have children in yoga and dance classes during the school day so they don’t have to make special trips to weekend or evening classes.
Andrea, another child care center director, commented that Creative Kids has been a great asset to her organization. “The program is very organized for parents and great for students! Newsletters and lesson plans help keep parents, as well as directors, informed on what the children are learning. The instructors are always positive and upbeat when interacting with my staff and children.”
Demand for After-School Wellness Programs
The global children’s fitness market is valued at $8.5 billion and projected to expand at a strong compound annual growth rate as families, schools and communities prioritize kids’ physical activity, wellness and developmental support, according to a Newsweek article that prominently featured Creative Kids Movement Network.
“Growth in the sector is being driven by factors such as increased integration of fitness programs within schools, with school-based fitness initiatives accounting for 38% of market momentum, as well as the logistical challenges faced by dual-income households, which represent 30% of demand pressures around finding convenient enrichment options,” Newsweek reported.
While demand for children’s wellness programs is greater than ever, program availability is severely limited, according to EducationWeek, which reported that more than three in four of the 30 million kids who want after-school programs can’t access them.
Benefits of Physical Activity for Kids
Creative Kids Movement founder and CEO Kate DeBiase (above with students) has seen this demand, not only from parents, but also from operators of day cares and early childhood centers who recognize that on-site dance, yoga and fitness-based programs enhance their program offerings, too.
Facility operators and CKMN franchise owners see benefits for children that extend beyond improved physical health. Regular movement positively influences children’s mental, emotional and social health, improves self-confidence and social skills, and has a strong impact on behavior, experts report.
“Kids learn confidence, kindness and self-worth,” commented Andrea, a day care provider and parent, on CKMN’s website. “My 4-year-old son also participates in class. He started this year with very poor balance, and has improved so much after only five months! He is always talking about the fun he has in class.”
About Creative Kids Movement Network
Founded by DeBiase in 1998, CKMN offers dance, yoga and fitness-based classes to children ages 2-10 at elementary schools, early learning centers and day care centers. DeBiase began offering the mobile franchise opportunity in 2025.
“My mission has always been to bring movement and mindfulness to as many children as possible,” she says. “To me, franchising is all about creating a network of people who are looking to break free and make a positive change in their lives, their families’ lives and in the lives of others. That’s why ‘Network’ is in our name!”
DeBiase initially taught dance as a side job while pursuing a full-time career in sales and corporate training. With encouragement from husband Alex DeBiase (together above), Kate took the leap into full-time entrepreneurship with Creative Kids in 2016. Within her first year, she grew the company by 274%, expanded her team, and personally taught more than 30 classes each week while developing the systems that would become the foundation of CKMN. Alex, who has a background in medical and dental sales leadership, has since joined her as vice president of business development and co-founder of CKMN.
For information about opportunities with the kids’ fitness franchise, go to the Creative Kids Movement Network website.
