The Shuckin’ Shack Oyster Bar Franchise is in a Class by Itself
Even though burger and bar franchises can be found almost everywhere, there is a franchise business with little or no competition. The Shuckin’ Shack oyster bar franchise has no real national competition. There aren’t many bars that can offer the same dining experience. Although the brand has struggled against strong headwinds just like every other bar franchise, the team at Shuckin’ Shack has managed to sail through and take the lead. The question is: how did they do it in such short order?
Over the last few years, Shuckin’ Shack has embarked on a journey toward building something new and unique in the fast-casual space. After all, that’s really how a bar franchise for sale gets off the ground; you have to know what you’re doing from the jump start. So, here’s how they tailored the Shuckin’ Shack concept to have little competition and give franchise owners the best chance of a successful launch.
Unique Business Model
As with any bar franchise for sale, Shuckin’ Shack has basic requirements for owners and operators but separates itself from the rest by minimizing the barriers to entry and streamlining business processes as much as possible. That said, what’s the secret to success?
You don’t need a lot of space, for starters, which basically forces your restaurant to be super-efficient compared to the local competition. With maximized space usage, you’ll have low inventory requirements, too, which keeps waste to a minimum. The idea is to run a tight ship and make the best use of everything from the sustainably-sourced seafood down to the napkins. You might not think so, but not every bar franchise operates this way, especially new businesses just getting their sea legs under them.
Shuckin’ Shack’s Fun and Creative Menu
Shuckin’ Shack doesn’t just offer oysters. The oyster bar franchise has something for everyone. Starter-wise, it’s so much more than just fried appetizers. The menu has Ahi Tuna and Shrimp Cocktails available. If that doesn’t float your boat, you can order Hangover Fries, smothered in queso and bacon, topped with a fried egg. Shuckin’ Shack’s Menu is fun and creative with Surf N’ Turf options, shellfish, and hot sandwiches.
If you’ve never experienced the coastal lifestyle — no matter what part of the country you call home — it’s laid-back, easy-going and fun. You’ll find great restaurants and bars off the beaten path in any seaside town, and Shuckin’ Shack wants to bring that vibe to every location, even if you’re nowhere near the ocean. The franchise is a tight-knit family that offers a sense of community. The team puts in the work, and part of the growth strategy is continually refining the concept of an oyster bar franchise.
Friendly Front-of-House Staff
Shuckin’ Shack locations offer customers the opportunity to lean back, kick their feet up, and unwind with an ice-cold draft beer. It’s not so easy to get the “Cheers effect” when you open up a new bar, but the first step to building that kind of brand is to have a warm, welcoming approach.
At Shuckin’ Shack, they give new franchise owners everything they need to run the back of the house. Your task as a new franchise owner will be to build a front-of-the-house staff that will greet every guest with a smile. It’s even more effective if your team learns the names of guests and remembers what they like to order. Honestly, if the front of the house pays any attention at all, they’ll notice the same faces coming back, so always keep your head on a swivel in front of guests.
The key to running a sports bar franchise is all about making those one-to-one personal connections with people. If you see someone coming in at the same time twice a week, why not have a seat with them and get to know them better? All it takes is caring about service and creating a great atmosphere. Reading people is paramount, so if you keep things fun, you’ll sort of disarm guests and make them relax a bit more.
Shuckin’ Shack is a sports bar, yes, but it’s also a place where you can take the family out for an evening. The coastal vibe leans more towards the casual side, and you have to keep it that way. The atmosphere is light and energetic at Shuckin’ Shack. It’s a franchise with little to no competition because of its authentic and unique, down-to-earth personality.
Visit the Shuckin’ Shack franchise website to learn more.