Interest for Basketball-Focused Gym Franchise Spikes

Early Results From PickUp USA’s Franchise Program Shows Strong Demand

PickUp USA Fitness, based in Irwindale, CA, launched its long-awaited franchise program about six weeks ago, and the initial indications are that this gym concept could really take off. 

“We have always been confident with our business model, and definitely believed there would be solid interest in our franchise program,” says PickUp USA President & Founder, Jordan Meinster.  “The initial results have really exceeded our projections though.  We have had countless inquiries for franchise opportunities throughout California, and all across the country –  New York, Pennsylvania, Texas, Nevada.  It’s really exciting!” 

The gym industry is a continuously growing portion of the US economy. Data from IHRSA shows that over 55 million people nationwide belong to a fitness club.  Basketball is also a tremendously popular sport, with over 23 million participants nationwide each year, according to Statista.  PickUp USA has found a strong niche catering to the large market of gym users that play basketball. “We’re really a one-stop shop,” says Meinster, “We provide a great environment for basketball games and training, and also outfit our gyms with traditional amenities, like weight rooms and cardio equipment.”

PickUp USA has territories available for franchise development throughout the country, and is looking to award their first franchises this Summer.  “We’ve received a ton of inquiries, and are in the process of selecting our first group of franchisees to help us grow our brand,” says Meinster, “We’re very excited to see our clubs popping up across the country in the months ahead.”

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