Weiderhoft Joins the Leadership Team as the Pet Care Franchise Grows Nationally
Central Bark, a leading all-inclusive pet franchise, announced Tim Weiderhoft as vice president of franchise development. With this role, Weiderhoft will continue Central Bank’s expansion.
“I’m excited to leverage my industry relationships and background in franchise development, sales and brand management to take Central Bark to the next level. I am also thrilled to learn from our founders [Jackie Jordan and Chris Gaba] and CEO [Robert Crawford], as I am passionate about continued education and self-improvement,” Weiderhoft said.
As a pet owner himself, Weiderhoft embraces Central Bark’s holistic approach to caring for dogs. “I’ve always looked for the best care for my dogs including Bernie, our current labradoodle. I think a key to Central Bark’s success is that people like me, who have personal experience, can become brand ambassadors.”
Weiderhoft and Franchising
Prior to joining Central Bark, Weiderhoft was CEO of Wow Wow Hawaiian Lemonade. During his time there, Weiderhoft took the lemonade franchise from a regional brand to a nationally recognized one. He also held several high-level positions with Massage Envy and was an area representative for Hammer & Nails, a men’s grooming franchise. Based on his experience, Weiderhoft sees franchising as more than just its motto of “being in business for yourself, but not by yourself.”
“Franchising allows people to work at what they love doing, and we all know how that translates to success. With the many different franchise concepts out there, there is definitely something for everyone, regardless of personality or interests. That variety is the spice of life and the beauty of franchising.”
Weiderhoft sees pet care franchising moving toward a more holistic approach. He says that Central Bark’s leadership team is committed to developing stronger ways to communicate its core values to current franchisees, prospective candidates, and pet parents.
Finding a Rewarding Business
Weiderhoft urges prospective candidates to do their research before buying a franchise. “One brand does not fit all. A pet franchise is quite different from a pizza concept, and both of those are distinctly different from a roofing business. Being a life-long dog lover, Central Bark was a way for me to give back to all canines, not just Bernie.”
In Weiderhoft’s view, entrepreneurs should harness their own uniqueness and personal interests and find a brand to believe in. “Business ownership is certainly hard work, but when you do what you enjoy, it’s rewarding and satisfying.”