Batteries Plus Promotes Brandon Mangual

HW- Brandon Mangual

Mangual will Drive Franchise Unit Growth as Batteries Plus Expands Nationally

Batteries Plus, a leading battery, light bulb, key fob and phone repair franchise, named Brandon Mangual its new managing director of franchise development. With this new position, Mangual will drive franchise unit growth as Batteries Plus continues to grow across the U.S. He is part of a trio of promotions to celebrate this growth. Joe Malmuth is the battery retailer’s new Chief Franchising Officer, and Victor Daher is now vice president of franchise development.

“It’s truly a privilege to help entrepreneurs at all stages reach their goals from starting a franchise for the first time, to diversifying a portfolio of franchise brands,” Mangual said. 

He adds that the battery franchise attracts owners from competitive sectors like food and hospitality, which have been affected by inflation and labor costs. “When a brand has been around for 30 years, it gives confidence to candidates considering Batteries Plus as we’ve performed through multiple economic cycles. Additionally, our low staff, small footprint, and needs based model results in strong unit level economics that give us a unique competitive advantage.”

Brandon Mangual, Batteries Plus
Brandon Mangual is the new managing director of franchise development of Batteries Plus. 

Mangual joined Batteries Plus in 2020 as the franchise development manager. He then climbed up the ladder to become director of franchise development. “With most franchisors having less than 100 locations, I saw a unique opportunity to grow one of the largest franchise brands in a niche sector that truly makes an impact in communities nationwide,” he adds.  

Mangual’s Franchising Background

Mangual’s franchising experience prior to Batteries Plus was with United Franchise Group (UFG), a leading umbrella franchisor. Throughout his time with UFG, Mangual was a franchise development representative, director of franchise development, and a regional manager. Early in his career, Mangual was fortunate enough to have the opportunity to spend a year in Australia. During his time there, Mangual helped expand the nationwide footprint of several brands throughout the country.

“Awarding franchises and being in a country halfway across the globe gave me a powerful worldview perspective on franchising and the global outreach franchising can truly have. I was hooked,” he said.  

For entrepreneurs considering a franchise, Mangual stresses the importance of looking at unit level economics. “However, it’s equally important to understand the franchisor’s culture and if it’s a genuine fit for both the prospective franchisee and the franchisor.”

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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