Lewis Joined the Fitness Franchise as President in 2024
Crunch Fitness has promoted Chequan Lewis from president to chief executive officer. Lewis succeeds Jim Rowley, who now serves as executive chairman. Since joining the fitness franchise in 2024, Lewis has worked alongside Rowley to drive growth, improve operational performance and fuel innovation.
“Crunch has never been stronger, and that strength reflects years of close collaboration with Jim, our franchise partners and our teams across the brand who have built something special over time,” Lewis said. “I’m honored to step into the CEO role and continue that partnership, building on the foundation we’ve created together. As we enter this next chapter, our focus remains clear: to support our franchise network, invest in innovation and grow the Crunch community in a disciplined way while staying true to the culture, values and ‘No Judgments, No Limits’ experience that define this brand.”
Lewis applies commercial, legal and civic experience gained in previous roles with McMaster-Carr, Baker Botts and Pizza Hut. “I’ve been fortunate to work in businesses where the customer experience is everything. One of the biggest lessons I’ve carried with me is that every interaction is a moment of truth,” Lewis said. “At Crunch, that means every member check-in is a moment of truth. It’s an opportunity to make someone feel welcomed, supported and motivated.”
Lewis said the fitness franchise’s ongoing efforts to improve the member experience include Crunch 3.0, a new design template that includes expanded strength offerings and Relax & Recover amenities.
“The experience we create for our members starts with the experience we create for our teams. If we take care of our people, they will take care of our members,” he said. “Some of the best ideas come from the people interacting with our members every day. I work out at my local Crunch gym multiple times a week, and my role is to listen, remove obstacles and create an environment where our franchisees and team members can deliver the Crunch experience every day.”
Lewis is a proud alumnus of Howard University, where he was named “Most Likely to Become President.” Little did he know that meant president and now CEO of Crunch Fitness!
About Crunch Fitness
Crunch Fitness is known for creating one-of-a-kind group fitness classes and unique programming for its 3.5 million members. The brand has expanded to more than 550 gyms worldwide in 41 states, Washington, D.C., Australia, Canada, Costa Rica, Puerto Rico and India.
