The Franchise Educators’ Consortium Was Launched With a Mission of Uniting Educators Who Teach Franchising
Palm Beach Atlantic University’s Titus Center for Franchising and the Franchise Educators’ Consortium combined efforts in their groundbreaking franchise education exhibit at the International Franchise Association Convention held this month in San Diego. The joint exhibit marked the first time that numerous franchise educators have collaborated to emphasize the importance of franchise education during a franchise expo.
The Franchise Educators’ Consortium was recently launched with a mission of uniting educators who teach on the subject of franchising. Consortium members delivered news about franchise education at the IFA’s Board of Directors meeting held during the convention. The consortium also has organized the Intercollegiate Franchise Network, which offers online conferences to students at member universities.
Importance of Franchise Education
Heading up the IFA Convention exhibit were Titus Center for Franchising Director Dr. John Hayes, Dr. Ben Litalien of Georgetown University, Dr. Kathleen Gosser of the University of Louisville Yum! Global Center for Franchising and Ab Igram of Babson University’s Tariq Farid Franchise Center. Hayes hailed the exhibit as “a good way to show the franchise community what’s happening for franchise education in the U.S.”
Hayes, who also is a consortium organizer and a professor of business and mass communications, added, “We are grateful for the opportunity to educate and share the exciting outlook of franchising. By educating aspiring entrepreneurs, we can open the door of franchising to them.”
About the Titus Center
The Titus Center for Franchising was founded in 2017. The specialized center resides in the Rinker School of Business at Palm Beach Atlantic University in West Palm Beach, Fla. Titus Center students complete 12 credit hours to earn a concentration in franchising as part of their business degrees in either marketing or management.
The center was established to teach about franchising and prepare students to become employees of franchise companies, franchisees and franchisors. Ray Titus, founder and CEO of United Franchise Group, endowed the center with a $1.5 million gift to Palm Beach Atlantic University. For more information on the Titus Center for Franchising visit, www.pba.edu.
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