The Sales Professional Started at a Florida Franchise Location in 2013
PuroClean, a leading property restoration and remediation franchise, promoted Sherri Spohn to director of sales and franchise growth. With this new role, Spohn will create sales presentations and initiatives, train sales representatives, and serve as the senior administrator for the CRM account and sales management tracking system.
“I couldn’t be more thrilled to continue growing my professional career with PuroClean. I love connecting with our franchise owners and helping to support them with their sales success. I am known for being passionate about my role because I know that these sales strategies work if you are consistent. In our industry, building relationships isn’t about the sprint, it’s about the journey,” Spohn said in a statement.
As part of her new position, Spohn will also act as a liaison for franchise owners and work closely with executive vice president of operations and training Bud Summers, who is thrilled to have her on board. “Our franchise owners are the backbone of the diverse PuroClean network, and Sherri’s ability to connect with potential new franchise owners is crucial to our growth. She will continue to expand our organizational sales strategy while working directly with new franchise offices to guide and train their sales representatives for a smooth opening.”
Spohn joined PuroClean in 2013 in a marketing role at a South Florida franchise location. She joined the home office team in 2019 as business development director and focused on growing PuroClean’s commercial account portfolio and partnerships.
With this promotion, Spohn looks forward to implementing strategies to help franchise sales representatives build relationships. She believes in the importance of industry-focused training. “At the end of the day, you can have all these certifications, but if your phone isn’t ringing, then you’re not succeeding.” Since the restoration industry is constantly evolving, PuroClean finds ways to adapt to new technology and stay ahead in the industry, she added.
Spohn and Franchising
Spohn’s favorite aspect of franchising is connecting with people in the industry, and she believes that the PuroClean’s network is “truly one-of-a-kind.” In her experience, being successful in franchising requires a willingness to go out into the community, being an educator, and standing out from competitors.
She believes franchisors can improve operations and make them more seamless for franchise owners by providing great, industry-specific training for everyone. For prospective candidates considering franchising, especially in the restoration industry, she urges them to know what they’re buying. “Restoration is the focus of PuroClean, but it’s truly about relationships, so you must have that approach to relentless customer service to be successful.”
PuroClean was founded in 2001 and provides property water damage remediation, fire and smoke damage mitigation, mold removal and biohazard clean-up services to commercial and residential customers. The restoration franchise has grown to over 425 North American franchise locations, according to a press release.
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