With more than 400 locations, the PuroClean Franchise has Doubled in Size in the Past Two Years
The PuroClean franchise, which specializes in property restoration after disasters, has doubled in size during the past five years. And it has posted 50% growth in the past two years alone. President and Chief Operating Officer Steve White attributes PuroClean’s success and franchise growth to striving toward excellence in all pursuits as well as its care in expanding the brand.
White compliments PuroClean’s franchising and business development teams for being “committed to continually expanding our presence in new territories to provide better coverage nationwide. Our partnerships with some of the largest insurance carriers and property management firms in the country are also beneficial, and our business development team works very hard to extend these partner relations.” He also tips his hat to front-line PuroClean players and their training. “Our technicians are some of the best in the industry,” with skills honed during initial training, subsequent classes held in the field, and online training that continues indefinitely.
PuroClean’s Explosive Growth
PuroClean has enjoyed explosive franchise growth. As of August 2022, PuroClean had 400 franchised units, and more than 17% of the brand’s franchisees are multi-unit owners. “Our franchise model allows and encourages our franchise owners to expand while granting them protected market areas that prevent us from placing a new office too close to them,” White says. “PuroClean franchise owners typically see financial success within their first year of opening. In fact, our last three rookies of the year went on to join our prestigious President’s Circle in only their second year.”
“PuroClean’s culture permeates the successes of the franchise and its franchise owners,” says White, whose many decades in the industry include positions at Domino’s and Allegra Network. “We have the best community of franchise owners I have ever worked with. Together with our support team and the incredible visionary leadership of Mark W. Davis and Frank Torre, who own our company, we are building a world-class brand with incredible momentum. ”PuroClean’s executives “have been purposeful about building our culture of servant leadership, extreme ownership and active collaboration,” White adds.
“When you invest in a PuroClean franchise, you also invest in our reputation for relentless customer service and high-quality restoration work,” White says. Those goals dovetail with his favorite quote, a challenge from Vince Lombardi: “We will chase perfection, and we will chase it relentlessly, knowing all the while we can never attain it. But along the way, we shall catch excellence.”
“It’s a philosophy I like to bring to PuroClean in everything we do,” White says. Our franchise owners and our home office teams, regional directors, and leadership team all work tirelessly knowing there will always be room for improvement. By working with this mentality, we are constantly evolving as a company, and this mindset has enabled our explosive growth.”
Since 2001 PuroClean franchise owners have been on call 24/7 to supply restoration and remediation services. Through the years, the franchise system has enjoyed steady growth and has more than doubled in size over the past two years.
The company’s roots actually extend back to 1986, when it was founded as Purofirst in Tamarac, Fla. Below are milestones in the company’s history.
First location: 1986
Franchising since: 1991 as Purofirst and 2001 as PuroClean
Total units: 400
Fun fact: Within the last five years, PuroClean has doubled in size, growing more than 50% within the last two years alone.
For more information about the PuroClean franchise, visit www.purocleanfranchise.com.