Pizza Factory Hires Jenny Oliveira as Director of Brand Culture

HW - Jenny Oliveira, Pizza Factory

Oliveira Brings Over Three Decades of Experience to the Position

Pizza Factory has tapped Jenny Oliveira as director of brand culture. With this role, she will ensure that the pizza franchisor is aligned with its core values, strengthen its culture and enhance customer experiences. She brings over three decades of experience to the role.  

“I am honored to have the opportunity to be a member of the Pizza Factory team. The brand’s authenticity, impactful community involvement and unwavering dedication to its franchisees truly resonated with me from the beginning,” Oliveira said in a statement. 

She met the Pizza Factory staff after researching pizza brands and noticing its frequent industry articles. After reaching out to the leadership team, she began discussions with them that resulted in a new partnership. She believes the company’s core values are shown in all that they do and say, with the utmost care and concern for franchisees. She is excited about the opportunity to support franchisees and their communities, the in-depth learning opportunity and the leadership team. In addition to Oliveira, Matt Adams has joined the pizza franchisor as regional vice president. 

Jenny Oliveira, Pizza Factory
Jenny Oliveira is the new director of brand culture for Pizza Factory. 

Pizza Factory’s leadership team is thrilled to have Oliveira take on this position. “With her heartfelt approach and deep understanding of our values and ‘be awesome’ mentality, we are confident that Jenny will play a pivotal role in elevating the brand’s identity and culture. We look forward to the positive contributions she will make to the communities we proudly serve,” said chief executive officer Mary Jane Riva.

Connecting with Franchisees 

Oliveira spent 37 years working for PepsiCo in various functions. Her favorite part of her experience was the opportunity to work directly with restaurant owner-operators and the relationships she formed with them. “I believe this principle directly translates to franchising, as interpersonal communication is a large factor. Connecting with franchisees in the field is important and I look forward to having the opportunity to continue my work here.” She urges franchisee candidates to do their homework and affiliate with a brand that provides a high level of ongoing support. 

Fostering a Welcoming Culture

During her first staff meeting at Pizza Factory’s headquarters, Oliveira took in Riva’s ground rules, which are that everybody has a voice and a platform to share opinions. Oliveira believes that other franchisors can learn from this to foster a welcoming culture.   

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Haley Cafarella is a passionate journalist and content developer. In her role as content and marketing specialist for IFPG, she creates original content for the franchise broker network's ongoing initiatives and writes articles for
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