Reynolds Will Expand the Franchise Broker Organization’s Supplier Hub, Grow Vendor Memberships
The International Franchise Professionals Group (IFPG), an award-winning franchise broker organization, has hired Rebekah Reynolds as executive vice president of sales. Reynolds is responsible for growing the brand’s vendor memberships and expanding the IFPG Supplier Hub, an innovative platform for connecting franchisors and franchisees with trusted supplier partners. She brings more than 15 years of sales experience to the position.
Reynolds joins IFPG following nearly eight years of employment at Neighborly, a home services franchisor that is part of IFPG’s network of 1,500-plus members. “I have been fortunate to work with IFPG for years,” she said. “It’s not often that you get to know and love a team before you have the privilege of joining them. IFPG has always set a high standard in quality, excellence and execution. I have learned so much about the culture and camaraderie of the IFPG team through the conversations, testimonials and results of their consultants.”
Working with Vendors
In reflecting on her new role, Reynolds said franchisors should always evaluate reviews, tenure and testimonials before deciding to work with a vendor. “Franchisors do not have time to take risks with vendors. Franchisors are accountable to their entire franchisee network, and they want to be able to deliver successful tools and resources to the franchise owners who are leaning on them for guidance.”
She sees the Supplier Hub as a major benefit to IFPG’s vendor partners. “As the franchising industry continues to grow, it will become more and more important that businesses partner with other businesses that they like, know and trust. The IFPG Supplier Hub will create a one-stop shop for all businesses searching for a supplier that is already vetted, proven and successful.”
Reynolds stays busy even when she’s not on the clock. In her leisure time, Reynolds said she enjoys spending time with her family, working out, gardening, walking her dog, leading a Girl Scout troop, traveling and cooking.
Quotes from IFPG Leadership
IFPG Chief Operating Officer Matt Otskey said Reynolds’ energy and expertise will fuel the franchise broker organization’s continued growth by bringing “an incredible depth of franchising experience and leadership” to the company. “We’re excited to have her work collaboratively with President Red Boswell and the entire IFPG team,” Otskey said.
Boswell added, “Rebekah’s passion for creating meaningful partnerships across the franchising ecosystem will help IFPG continue to create value for all of our members.”
About IFPG
IFPG is a membership-based franchise broker organization with more than 1,500 franchisors, franchise consultants and vendor members. IFPG members guide aspiring business owners through the process of identifying and investing in franchise businesses. IFPG’s purpose-driven mission is based on integrity, ethics and collaboration. Since IFPG’s 2022 investment by Princeton Equity Group, the organization has been in rapid growth mode, expanding its network, team and services.
