Franchisor aims to boost app use with contest and prizes, including $10,000 for 3 winners
Neighborly, an umbrella franchisor of more than two dozen home-service brands, has released a mobile app that the company is promoting with a contest through the end of the year. The top three prizes are $10,000 each, with winners to be announced in early January. The app, offered for both iOS and Android users, connects homeowners with nearby service professionals to handle home maintenance and enhancement needs.
From now until Dec. 31, Americans who download and use the new Neighborly app can enter a sweepstakes. In addition to the three grand prizes, users also can win daily prizes, including $100 prepaid cards and $20 coffee gift cards. Once they download the app, users can access the sweepstakes from the home screen by tapping on the Neighborly Sweepstakes banner. To download the app, visit www.Neighborly.com.
The app is a homeowner’s go-to platform for connecting with local Neighborly home service franchise brands through the use of primary features such as a click-to-call capability for easy scheduling, service status updates, and offers and promotions.
“While we see the Neighborly app having broad appeal with our current customer base, our sweet spot is 35- to 44-year-old do-it-for-me homeowners who are looking for the convenience of an app when outsourcing their home-service needs,” Diane Nick, Neighborly’s senior vice president/national brand management, told FranchiseWire. “We believe there will be an equal appeal between both women and men.”
Nick said the company is marketing the app to “through paid display ads and social media posts. For those who are already Neighborly customers and followers of our service brands, we’re promoting to them through social media and email communications from both Neighborly and the individual service brands they’ve used previously.”
She went on to say that when customers book appointments by phone, “we will introduce the app or remind them that they can use the app to follow their service status – depending on the brand/service/location – or to book their next appointment.”
Neighborly President and CEO Mike Bidwell said the company “made significant investments in our digital platform with Neighborly.com and the Neighborly app to aid in the acquisition, retention and overall value for Neighborly customers. I’m excited for our customers to begin using the app and experience how we have made it easier than ever before to interact with our Neighborly brands in local communities.”
Neighborly has 29 brands and more than 4,800 franchises in nine countries. The franchises focus on repairing, maintaining, and enhancing homes and businesses. The company operates online platforms that connect consumers to service providers in their local communities. A few of its 29 brands include Dryer Vent Wizard, Molly Maid, Mosquito Joe, Mr. Appliance and Mr. Rooter. The global investment firm KKR acquired Neighborly from Harvest Brands in midsummer 2021.