How WOW 1 DAY PAINTING Redefines the Customer Experience

O2E Brands: A People-Centric Franchise Company

Trust, Transparency and Quality are at the Heart of the Painting Franchise and Parent Company, O2E Brands

Before Brian Scudamore welcomed WOW 1 DAY PAINTING into his franchise family, he was a happy customer of the painting service (originally called One Day Painting). He fell in love with the concept because it delivered exactly what it promised — a quality paint job completed in just one day. The simple service wowed him with the qualities he valued, including trust, transparency and quality.

At the time, his successful hauling franchise,1-800-GOT-JUNK?, had already become a household word. He decided to use it as the foundation for a family of brands under the name O2E Brands (an acronym for ordinary to exceptional). He partnered with One Day Painting’s founder and launched the franchise in 2010, re-branding it with “WOW” in front of its name. Since then, WOW 1 DAY PAINTING has transformed homes and wowed customers across Canada and the U.S.

O2E Brands CEO Brian Scudamore
O2E Brands CEO Brian Scudamore

A third brand, Shack Shine, came along in 2013, and O2E Brands has grown into a franchise family known for its people-centric values. As founder and CEO of the successful home services umbrella, Scudamore takes pride in the company’s culture, which embodies passion, integrity, professionalism and empathy. “If all of these things are present in our everyday interactions, it leads to a thriving business family,” Scudamore says. “Our culture is all about taking care of our people. I’ve always believed that if you take care of your people, they’ll take care of your customers, and the profits will follow.”

A People-Centric Culture

Scudamore attributes O2E’s success to its people. He considers all of them — his team, his franchisees and their employees — part of his family. “Families are built on love, on trust, and our brands are very much rooted in these things. Our vision — to be the most trusted brands in home services, one exceptional experience at a time — has trust at its core,” he says. “After all, we’re handling some of the most important assets people have: their homes, their memories.” 

Scudamore loves the impact franchising makes. “We’re building something bigger and better together — something that I or any of our partners couldn’t build alone.” By offering a proven recipe for success, Scudamore knows that his franchise partners can follow the blueprint, while being empowered to make decisions about how they want to impact their communities. “And, the best part is that they have a network of franchise partners to share in the big wins and offer solutions to challenges,” he says.

WOW 1 DAY PAINTING franchise
WOW 1 DAY PAINTING franchise
WOW 1 DAY PAINTING has transformed homes and wowed customers across North America.

Amazing People

Every year at O2E Brands’ annual kickoff event, franchise partners gather to connect, celebrate and prepare for the year ahead. This year, four franchise partners took the stage in front of 800 attendees to share these inspiring personal stories:

  • Amy VanWanseele showed how motivating her WOW 1 DAY PAINTING team with vision and goal-setting activities prompted her project manager to say, “Boss, you’re never getting rid of me.”
  • Drew Boyles told the story of a life-threatening surfing accident and how his 1-800-GOT-JUNK? team rallied around him.
  • Shack Shine franchise partner Jeremy Zeyl took the stage with a guitar and moved the group with a song to tell his story of closing the chapter on his musical career to find a new family in Shack Shine.
  • Jon Barrows recalled what it was like to tell a customer battling cancer that his painting bill was going to be paid by the WOW 1 DAY PAINTING team. 

For more information about O2E Brands and its family of franchises, visit

Painting Industry

WOW 1 Day Painting is disrupting an important part of the home service industry. According to IBISWorld, the painting market is worth $40.2 billion, employs 411,000, and includes 248,000 businesses.

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Jill Abrahamsen’s career spans more than 25 years in editorial, design, and marketing roles. As the editorial director of IFPG, she serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill helps franchisors spread the word about their brands and reports on the latest franchise news and trends. A skilled storyteller, Jill communicates franchisor’s messages through feature articles and franchisee interviews.

Jill is an accomplished writer, editor and graphic designer. Her extensive experience includes key roles with major consumer publications, including Boating, Popular Photography, and Design NJ magazines. As founding editor-in-chief of Franchise Dictionary magazine, Jill developed her passion and fascination for franchising which continues to grow in her role at IFPG.
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