HOTWORX Launches AI Fitness Coach For Smarter Workouts

TrainingTRAX Creates Personalized 90-Day Programs Based On User Goals

Trendy workouts come and go. But the key to building a successful fitness business has always come down to the same simple formula: create efficient workouts that people enjoy — and make sure they deliver results.

HOTWORX, a fitness franchise that offers infrared sauna workouts led by virtual personal trainers, has proven that strategy works. With the motto, “More Workout, Less Time!” the brand raises the heat on cycling, rowing, yoga, Pilates, barre, stretch and other isometric and strength-training sessions, while simultaneously reducing the time it takes to benefit from them.

Recently named the top boutique fitness brand in Entrepreneur magazine’s inaugural list of the top 10 franchises in every industry, HOTWORX was ranked the No. 3 fitness franchise in the category overall.

And the brand continues to raise the bar. In April, HOTWORX introduced TrainingTRAX, a new AI-driven feature on the HOTWORX’ Burn Off app. Available exclusively for Sweat Elite members, TrainingTRAX offers customized 90-day fitness challenges with guided workouts and virtual coaching based on a user’s specific goals.

The AI Fitness Coach

The AI Fitness Coach TrainingTRAX is the latest evolution of an app that helped members reach their goals. It organizes and tracks workouts, designs customized HOTWORX programs, offers personalized coaching and recommendations and still includes the innovative DietTRAX feature that helps balance food intake with the calories burned through HOTWORX sessions to help maximize weight loss and fat burn. Best of all, it evolves with you and your goals. If you’re consistent with your workouts, the platform may increase the intensity or volume of your sessions. If you’re skipping harder classes, it may scale things back. 

Here’s how it works: Members enter their top three fitness goals, schedule their availability, and TrainingTRAX instantly generates a 90-day program designed to meet those goals. A clear weekly exercise schedule takes the guessing out of gym routines — just follow along at a HOTWORX studio and complete the suggested workouts. The platform records a member’s workout history and activity trends, and it adjusts workouts — scaling back or ramping up — based on their behavior. Like a personal trainer, TrainingTRAX holds you accountable, enforces consistency and propels them toward results — without requiring additional staff.  

“TrainingTRAX transforms the Burn Off app into a complete fitness ecosystem, where planning, tracking, coaching and visualization all work together seamlessly,” says Stephen Smith, MA, CEO and Creator of HOTWORX. “It delivers what today’s fitness consumer is looking for: clarity, accountability and results.” 

Gym-goers often wander around weight rooms, wasting time, not sure which machine to tackle. At HOTWORX, TrainingTRAX removes all of that guesswork. It displays daily and weekly exercise activity and leads users through a combination of sauna sessions and workouts in the FX Zone (a sauna-free space with free weights, bands and ropes), tracking progress in real time. 

“TrainingTRAX delivers a clear roadmap, keeping members locked into a rhythm that drives results,” says Smith. 

TrainingTRAX Unique Features

The technology works in unique and creative ways. Body Vision, one of the coolest features, is perhaps the biggest game-changer. It enables users to see themselves as they are today — and how they could look after completing a custom fitness challenge (or a series of them). Upload a selfie, input your current body stats, and the app generates a personalized avatar of your body. Don’t like what you see? Adjust your goals on the screen and Body Vision gives you a glimpse of your future, better-than-ever self. How’s that for motivation?

The AI Coach Chat, another innovative feature, offers exercise support and encouragement. Have a question about your routine? Need a gentle kick to get to the gym? Check in with the AI coach and it will optimize your routine, tweak your workouts or inspire you to work out on those days when you’d rather not. 

Like HOTWORX itself, TrainingTRAX offers exercise routines and recommendations that help you get the most out of your workouts and your time. Programs are designed to be efficient and effective. Whether your goals are to work off calories, build muscle or get in a regular toxin-releasing sweat, the AI coach sets you up to achieve your goals so you see real results, faster.

Just like HOTWORX members, the brand’s franchisees are also seeing results. TrainingTRAX aligns with HOTWORX’ low-labor, scalable model. Inside the infrared saunas, virtual fitness instruction plays out on TV screens (no need for trainers!), and while members have access to studios 24/7, only certain hours are staffed. TrainingTRAX gives members the support they need while helping franchisees avoid the costs of extra employees. The interactive AI platform designs custom workouts, offers advice, answers questions, cheer-leads and tracks activity and progress. HOTWORX members get the benefits of personal training without the high cost, which makes them want to come back. 

HOTWORX’ membership model maximizes revenue potential, and the short workouts allow franchisees to scale and serve more members. Exercising in an infrared sauna means members need less time to warm up, and less time per session. Isometric workouts like Hot Barre None, a ballet workout sans the barre, and Hot Buns, a glute-focused challenge, require just 30 minutes. High intensity interval training (HIIT) classes, like Hot Cycle or Hot Thunder (a water rower battle) take only 15 minutes. 

Infrared saunas keep members coming back with benefits like better mood, less stress, and post-workout, endorphin-driven highs. Smith says its continued placement in Entrepreneur’s Franchise 500, signals the brand’s stability, strength and performance — coincidentally some of the same benefits you can achieve through HOTWORX workouts. 

Why Some Like (Workouts) Hot

• Release endorphins. Experience post-workout highs and reduce stress. 
• Reduce muscle soreness. Increased blood flow can improve exercise recovery and help with chronic pain and joint stiffness.
• Increase your calorie burn. Get more out of exercise in less time. 
• Improve circulation. Support your cardiovascular health and help lower blood pressure.  

Learn more about owning a HOTWORX franchise.