Burger King Asks 2023 Superbowl Fans to ‘Sing it Your Way’

Burger King Superbowl Sing it Your Way

A Karaoke Version of the ‘Whopper Whopper’ Jingle is Offered on Tik Tok and Spotify

Burger King is offering a karaoke version of its updated “Whopper Whopper” tune on platforms such as TikTok and Spotify so that fans can “sing it your way“ and create their own takes on the catchy jingle, according to AdAge. As part of the same marketing push, a commercial for the fast-food franchise explains, using new lyrics with the jingle music, that Burger King won’t advertise during Super Bowl LVII broadcast while praising fans who have developed their own memes and personalized takes on the retooled jingle that launched in late 2022.

The revitalized jingle debuted as part of a two-year, $400 million brand overhaul known internally as “Reclaim the Flame,” Ad Age said in a Feb. 9 article. The ongoing ad campaign has a consumer-centric theme that pays homage to the restaurants’ trademark flame grilling and the famous “Have it Your Way” slogan that dates back to 1974. The tag line for the new campaign is “You Rule.” The new television commercial, which is titled “Big Game, Big Game,” will be televised from now through the pregame period for Super Bowl 2023 on Sunday. Lyrics in the snappy 15-second commercial state that fans do superior versions of the ad jingle anyway, so “we skipped the big game.”

How to Get a Free Whopper During Super Bowl

Despite the burger franchise again opting out of Super Bowl advertising – its last ad during the event was 2019 – it does have a promotion tied to the football game. Ad Age said Burger King’s Royal Perks loyalty members can score a complimentary Whopper by spending $20 or more on food delivery from their local Burger King when ordering online or via the BK app.

Burger King is not alone in forgoing Super Bowl advertising in recent years. Expense is a key factor, and franchise executives have said they instead prefer to spread their advertising expenditures throughout the year to maintain a steady marketing presence.

Restaurant Brands International owns Burger King and other restaurant franchises, including Popeyes and Tim Hortons. The umbrella franchisor was founded in 1954 and is based in Toronto.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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