Building an Enduring Family Legacy: The Power of Franchising for Dads

Building an Enduring Family Legacy The Power of Franchising for Dads

Franchising Allows Dads to Create an Environment that can Have a Lasting Impact on Their Families

From the days of the earliest cavemen, fathers have typically been the providers for the family unit. They would find the best shelter, hunt for food, and strive to keep everyone safe. Fast forward millions of years later, and this inherent male instinct to provide still rings true to this very day. While parental roles have shifted to fit the modern world, the desire to provide for the family remains strong. Many fathers are feeling the effects of corporate restructuring, or they want to stake out their own claim in the business world. Working with numerous dads, I have discovered their ultimate goal is to create something that can significantly benefit their families. Fortunately, they have a great option to turn to: franchising.

The Family that Franchises Together, Stays Together

Dads often enter franchising with the mindset that this is going to be an experience just for them, and then they realize that it can be beneficial for the whole family. Spouses can focus on the areas that are most needed or are most interesting to them. Kids can begin working in the business at a young age and gradually take on more responsibility. Since the franchise provides an ongoing contract, you can renew to the point that you eventually hand the reigns over to one of your children (with approval from the franchisor) while you step back into the shadows.

Testing One, Two, Three

The idea of franchising is one of a proven business model. Ideally, it has shown profitability for several years, it can be replicated across the country, and has the opportunity for growth. The risk associated with a franchise is diminished versus creating something on your own. This resonates with dads when their kids are small, and they are saving for college, or when their kids are grown, and now retirement seems closer on the horizon.

Lifelong Skills Seek New Home

As dads wind their way through life, they pick up various skills along the way. Franchising is a great place to unleash those capabilities. I have met with dads who believe that they do not have strong sales acumen. But I always point out that parenting is one big negotiation. Running a franchise requires wearing many hats, from learning the complexity of the operation to managing a team, understanding the marketing vehicles, and providing strong customer service. Building a culture with a strong sense of care and support for the team will be witnessed by your children and provide a great example for them.

Let Freedom Reign

How many of us grew up with dads who were unhappy with their career path or profession? Franchising provides an exit ramp from unhappiness and the anxiety of the unknown. Generation-Z has vowed to do things differently. They want to enjoy life and not be chained to a job. Franchising can be a great alternative and offer a reasonable work-life balance. More importantly, it can give dads the ability to show that they can be fulfilled. Kids will see that and want to emulate that type of success.

The ultimate family legacy can be achieved through franchising. It is a powerful vehicle that provides all the necessities required to make business ownership doable and successful. In turn, that allows dads to create an environment that can have a lasting impact on their families. Bringing the entire family into the franchise journey creates a shared purpose and lays out a roadmap for a legacy that will endure for generations to come.

“Instilling in the next generation the family values and a sense of collective pride in the mission of the business is fundamental to future engagement.” – Omar Al Handal

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Lisa Linkowsky is the CEO of Milestone Franchising. She is a Certified Franchise Consultant and member of the The International Franchise Professionals Group (IFPG). She is also the host of Franchise Focus on RVN Television. Lisa has more than thirty years of extensive experience in consumer marketing, sales, project management, and strategic planning. After working at various Fortune 500 and mid-sized companies, Lisa followed her entrepreneurial spirit and became a franchise owner in 2014.
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