Penard Focuses on Growing the Franchise under the Premium Service Brands Umbrella
Premium Service Brands (PSB), a franchisor of home services brands, has named Justin Penard vice president of franchise development for The Grout Medic. The franchise business specializes in cleaning, sealing and coloring grout. In this role, Penard focuses on growing The Grout Medic by working with prospective candidates to identify and welcome those who are an ideal fit.
Penard, who has a decade of franchising experience, said he’s excited about growing the brand and giving entrepreneurs the chance to better their quality of life through business ownership. He found the opportunity attractive because The Grout Medic works on many jobs around the home in addition to grout, including stone, backsplashes, fireplaces, tile and recaulking, he said.
Premium Service Brands CEO Paul Flick said he was thrilled to welcome Penard to PSB’s leadership team. “I look forward to witnessing the valuable contributions and expertise he will bring to our company,” Flick said.
As a franchise within the booming home services industry, The Grout Medic’s future is solid, Penard said, because home services will always be in demand. “If a customer must cut back on the cost of living, it is more likely they will cut back on going out to eat, gyms, and wants versus needs. A homeowner will always keep up with their investment; thus, home services are a need versus a want.”
Faith and Franchising
He said faith plays a role in his work, driving him to want what’s best for candidates and lead with honesty. “I believe if you do what is best for the customer, the universe will pay it back. Investing in a franchise is a life-changing decision. Because of this, I take pride in wanting what is best for the candidate, not what is best for me.”
Penard got his start in franchising when he was recruited by Neighborly while working in Houston selling employee benefits. His experience has included serving as vice president of development for Apex Leadership Co. and in various sales representative positions with Aflac Broker Channel, Prudential Financial and The Standard.
He said his favorite aspect of franchising is its simplicity and the speed with which entrepreneurs get a return on their investment. “A franchise with little moving parts is an advantage.”
About Premium Service Brands
Since its inception, PSB has expanded to more than 1,100 locations across North America. In addition to The Grout Medic, franchises under the PSB umbrella include House Doctors, Rubbish Works Junk Removal, 360 ̊ Painting, RooterMan, Maid Right, ProLift Garage Doors and Window Gang.
