Lindora’s Lou DeFrancisco and Rumble’s Mike Gray on Creating Supportive Spaces for Wellness
The wellness industry is booming, with the global market expected to surpass $8 trillion by 2027, according to the Global Wellness Institute. A key player in this movement is Xponential Fitness, an innovative franchisor with a variety of boutique fitness and wellness brands under its umbrella, including Lindora and Rumble. Its studios create a sense of belonging, where members can connect with like-minded individuals, celebrate their progress and enjoy a holistic approach to health and wellness. The corporate culture at Xponential Fitness is equally dynamic and supportive.
Here, Lindora President Lou DeFrancisco and Rumble President Mike Gray share insights into the thriving cultures of their respective brands.
Lou DeFrancisco, President, Lindora
I love working with people who share a passion for fitness and wellness.
Lindora President Lou DeFrancisco is proud of his company’s impact and longevity. For over 50 years, the California-based weight loss brand has helped people lose weight and keep it off. “Lindora has a proven weight loss program methodology that helps members lose 20 pounds on average in their initial 10-week weight loss program, and that is without any weight loss medication,” he says. “The key to success is focusing on behavior changes and educating members on how to make the right choices and changes to live a healthier, longer life.”
Lindora’s holistic approach combines medical supervision, personalized plans and ongoing support. This method not only aids in weight loss but also promotes long-term health and well-being. A key factor in Lindora’s success, according to DeFrancisco, is its commitment to innovation. It continuously updates its programs based on the latest scientific research and client feedback.
Since joining Xponential in 2023, Lindora has expanded to more than 80 units. Franchise partners share the company’s vision and are able to maintain high service standards because of Xponential’s thorough training. “We provide thorough support. Basically anyone who will have interaction with the studio and members in some way will receive initial training and reinforcement of the mission.” DeFrancisco is enthusiastic about working in a field he is passionate about and sharing it with dedicated franchise partners. “I love working with people who share a passion for fitness and wellness, and Xponential has created an environment where our franchise partners can pursue something they love.”
Mike Gray, President, Rumble
“Xponential Fitness has always embodied an entrepreneurial spirit at its core.”
Rumble President Mike Gray can’t get enough of the boxing brand’s energy and excitement. “Rumble is a dynamic and fun workout experience. Not only do you get an excellent workout, but the class atmosphere — from the energizing music to the bag and floor work — creates a comprehensive and engaging fitness session. It combines everything you need for an effective and enjoyable workout,” he says.
Each Rumble class combines boxing exercises with high-intensity interval training (HIIT) and strength training, making it suitable for everyone, from beginners to experienced fitness enthusiasts. Workouts offer a unique experience with a focus on music, engaging routines and an urban-chic atmosphere. The brand prides itself on creating a welcoming, inclusive space where members can build confidence, improve their physical and mental strength and connect with a supportive community.
Founded in 2017, Rumble has quickly expanded to 80 locations across the U.S. and internationally. Gray credits Xponential’s systems for its impressive growth. “Xponential Fitness has always embodied an entrepreneurial spirit at its core. From early on, we recognized that our key advantage in the fitness industry lies in our robust marketing and sales platform, as well as our exceptional support structure.”
Gray believes that Rumble’s mission fits seamlessly within Xponential’s vision of creating empowering spaces. “The boutique health and wellness brands under the Xponential umbrella have created safe spaces for members to feel empowered and guided, and find their best selves across several fitness modalities.”
For more information about Xponential Fitness, visit https://www.xponential.com/franchising/.
