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April 24, 2005 - (Yardley, Pennsylvania / USA) - Slim and Tone 30-Minute Workout for Women, a highly successful fitness franchise operation launched in the United States in 2002, has announced the immediate availability of a master franchise opportunity in the United Kingdom and Ireland. Investment details will be presented on May 4 by William Edwards, President of Edwards Global Services, Inc., and a consultant to the U.S. firm, which is the fitness arm of NutriSystem, Inc. (Amex: NSI). Edwards is a scheduled speaker at the upcoming Horwath Franchising seminar, “Master Franchising in the 21st Century,” co-sponsored by the Royal Bank of Scotland. For information on this seminar, please contact Mr. Iain Martin on (0) 1904 435135 or iain@horwathfranchising.co.uk.

“We are interested in meeting with qualified companies with the resources to bring a new company to market,” said Edwards. “Slim and Tone offers a sound investment opportunity for the right candidate who wants to tap into a hot industry. Our recently completed marketing analysis for this region reflects substantial business prospects for fitness and exercise franchisees.”

Slim and Tone 30-Minute Workout for Women was founded in 2002 by Betsy Ludlow, an 18-year marketing veteran of American Express. By 2004, when the franchise operation had reached a total of over 125 clubs worldwide, Slim and Tone was purchased by publicly traded NutriSystem, Inc. The company’s current growth rate is 8-10 clubs per month, with a target of 1000 clubs worldwide by 2007. Ludlow was retained as president of the new division, which was just listed as the 40th fastest franchise operation by Entrepreneur Magazine.

“Slim and Tone differentiates itself from competitors in a number of key ways,” said Ludlow. “Our unique ‘Core 4’ workout program was designed by female fitness experts to be balanced and personalized. All of our club trainers are certified. We also offer also offer well-known nutritional products by NutriSystem as an additional revenue source for our master franchisees.”

Other features that set Slim and Tone apart from competitors include:

• Superior business systems, equipment and marketing support;

• Low start-up cost for the franchise with potential for quick, positive cash flow;

• Focus on unit franchisee profitability;

• Publicly listed parent company (providing support, funding, long-term focus).

Who fits the profile for a master franchisee? According to Edwards: “I am most interested in companies that are seeking a new business with special differentiation in the women’s fitness sector. We look for a development group or an executive with a highly successful record and strong sales and marketing skills.” To learn more about this exciting business opportunity, contact William Edwards directly via e-mail at bedwards@edwardsglobal.com or call 1.949.375.1896.

View Company Website: http://www.slimandtone.com

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Contact Name:
William Edwards
Edwards Global Services, Inc.
William Edwards
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EGS | Edwards Global Services
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EGS | Edwards Global Services

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