4/20: Fast-Food Restaurant Deals and Promotions

4/20: Fast-Food Restaurant Deals and Promotions

In cannabis culture, April 20 is a special day commemorating weed consumption – which is a hot topic since 24 states, plus the District of Columbia and Guam, have legalized marijuana over the past two decades. While the rumored origins of 4/20 are hazy (some note that “420” is code among police officers for “marijuana smoking in progress,” and it’s also Adolf Hitler’s birthday), the most credible story of the history of the weed-centric celebration goes back to 1971 in Marin County, Calif.

According to Time, five students at San Rafael High School would meet at 4:20 p.m. by the campus’ statue of chemist Louis Pasteur to smoke cannabis because most extracurricular activities would be over at that time. This group of stoners became known as the “Waldos” because they met at a wall, and they would say “420” to each other as code for marijuana.

Cannabis Consumption in the U.S. 

Fast forward to today, and Gallup reports that 17% of Americans smoked marijuana in 2023, up from 16% in 2022. The cannabis market is worth a staggering $33.84 billion, according to Mordor Intelligence. This has spurred cannabis franchises to meet the demand. Additionally, the fast-food sector capitalizes on this trend by offering late nite snacks to folks who have the munchies.

Smokers and non-smokers alike can delight in the cannabis-inspired promotions from fast-food franchises this April 20. 

4/20 Fast-Food Restaurant Deals and Promotions 

Ben & Jerry’s

4/20 Fast-Food Restaurant Deals and Promotions 

In partnership with Gopuff, Ben & Jerry’s is discounting ice cream all day on 4/20. Pints are available for $4.20 for all Gopuff users, and FAM members can get a Half Baked pint for $1 at 4:20 p.m. on 4/20.

Bubbakoo’s Burritos

4/20 Fast-Food Restaurant Deals and Promotions 

On April 20 from 3- 4:20 p.m., Bubbakoo’s Burritos is giving away free churros with the purchase of an entrée. Guests must be a Bubbakoo’s Burritos loyalty member to enjoy the deal. 

Fatburger

4/20 Fast-Food Restaurant Deals and Promotions 

Fatburger has a great 4/20 deal. The OG Fatburger is only $4.20 on April 20 when using the burger franchise’s website. 

Insomnia Cookies

4/20 Fast-Food Restaurant Deals and Promotions 

Through April 21, Insomnia Cookies has a deal for “the highest of unofficial holidays.” Guests can score a free cookie with a $5 purchase in-store when they show the Insomnia Cookies app with any in-app delivery. Customers can also trade a canned, packaged, or sealed food item for a free cookie. All collected items will be donated to local food banks.

Jack in the Box

4/20 Fast-Food Restaurant Deals and Promotions 

The Jack In The Box franchise is turning 4/20 into a fun celebration. Its popular Large Pineapple Express Shake is back on the menu for $4.20 through April 21.  

Jimmy John’s

4/20 Fast-Food Restaurant Deals and Promotions 

Jimmy John’s rolled out the Deliciously Dope Dime Bag for 4/20. This $10 special includes a ham and provolone sandwich topped with Jalapeño Ranch, XTRA Oregano-Basil, sliced pickles, jalapeños, lettuce and tomato, alongside a spear of a Jimmy John’s pickle, a fudge chocolate brownie, and bag of chips. With the promo code DIMEBAG, guests can enjoy the offer online at participating locations. Some customers will even be surprised with additional merchandise, “including a Jimmy John’s branded rolling tray (for catching crumbs from the chips, of course.)”

Popeyes Louisiana Kitchen

4/20 Fast-Food Restaurant Deals and Promotions 

On April 20, the Popeyes Louisiana Kitchen franchise is offering the Munchies Menu and a $4.20 chicken sandwich deal. These deals are available through the Popeyes website and app for pickup and delivery. 

Wienerschnitzel 

4/20 Fast-Food Restaurant Deals and Promotions 

The Wienerschnitzel hot dog franchise is allowing guests to ride high with a coupon for a free chocolate brownie shake. For online orders, use the code MUNCHIES. This deal is valid on April 20 only.

Wingstop 

4/20 Fast-Food Restaurant Deals and Promotions 

Throughout the 4/20 weekend, Wingstop offers the “Hot Box” meal deal to satisfy munchies. This special includes eight classic wings, a side of fries, ranch dressing, the new “T.H.C. (The Hot Chili) Rub,” and a 20-ounce beverage.

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Haley Cafarella is a passionate journalist and writer for IFPG. In her role as content and marketing specialist, she creates original articles for FranchiseWire and Franchise Consultant Magazine. Her specialties include educational articles about buying a franchise and franchise consulting. She also reports on franchise professionals who were recently promoted or hired through FranchiseWire’s popular HireWire series.

Haley has contributed to a variety of regional publications, including Quo Vadis, New Brunswick Today, and the Trenton Monitor. She holds a bachelor's degree in journalism from Rutgers University.
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