August 30, 2005 - To encourage and assist more people from ethnic backgrounds to get involved in franchising, whichfranchise.com has introduced an “Ethnic Minorities & Franchising” site.

Traditional ethnic businesses have witnessed significant change in recent years, with many not surviving the competition of larger organisations, forcing them to rethink their business options.

However, due to the strong working culture of ethnic minorities, franchisors are actively targeting these groups as a main source of future growth.

To encourage and assist more people from ethnic backgrounds to get involved in franchising, whichfranchise.com has introduced a dedicated “Ethnic Minorities & Franchising” site.

Sponsored by HSBC and supported by CREATE, the site provides information on why ethnic minorities make successful franchisees, the financial support available, the route to finding a suitable franchise for you, news and events taking place, and case studies of successful franchisees. You can also access information on hundreds of franchise opportunities.

Franchisee of the Year 2003 finalist Tony Sealey, McDonalds said, “Minority groups are already on the increase in franchising. Franchisors have found that many of the skills minority groups bring to business are highly suited to franchising.”

Suzanne Donald, Marketing Executive, whichfranchise.com commented “ The largest ethnic groups in the UK are Indian, Pakistani, Chinese and Black Caribbean. It is however Asian communities that have the highest rate of self-employment, even more than the national figure. This is mainly due to a strong motivation to be independent and a keen interest in entrepreneurial activity.

Asians, and Britons of Asian origin, therefore form an entrepreneurial pool of potential in which franchisors can delve into, with many Asians already finding success in the franchise industry.”

To find out more visit www.whichfranchise.com/ethnicMinorities

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