Eslinger’s Background in Franchise Marketing Spans 20-Plus Years
Shoot 360, a tech-powered basketball training and competition franchise, has named Jamie Eslinger chief marketing officer. Eslinger leads Shoot 360’s national marketing strategy to drive brand growth and consumer engagement by utilizing her 20-plus years of leadership experience at The Little Gym, PartyLite, Baskin-Robbins and JEM Wellness Brands.
“Shoot 360 is a full-circle moment for me,” Eslinger said. “It’s not only the triad of technology, training and the love of the game — it’s also where my skills in sports, franchising and marketing mix together. The more I learned about this business, the founder and the team, the more I knew this was the right place, right time and right team. It’s a dream job for me.”
Eslinger said she looks forward to bringing the brand to life in a way that creates connections across the basketball community. “This isn’t just about basketball — it’s about building confident athletes, empowering families, getting adults back on the court and creating next-gen basketball experiences through immersive technology and the pure joy of the game.”
She said Shoot 360’s new marketing success system elevates the brand’s storytelling. “We just launched Shoot 360 Leagues where teams can compete across all locations around the globe. It’s revolutionizing the way we experience basketball, and we’re not stopping there! There’s so much momentum and opportunity here. It’s an inflection point for growth and transformation. We’ll lead with brand storytelling and leverage digital tools to drive leads and create emotional moments that build loyalty.”
A Growing Team
Eslinger is joined on the leadership team by Jason Carter, the new chief operating officer. These positions come as Shoot 360 looks to rapidly expand its global footprint.
Craig Moody, founder and president of Shoot 360, said Eslinger and Carter are game-changing additions to the leadership team. “Their experience in franchise growth and operations aligns perfectly with our mission to growing the love of the game by providing positive experiences to each athlete that comes through our door,” Moody said.
Understanding Franchise Owners
Eslinger gained an early appreciation for franchising as the daughter of a franchise owner. “I had no idea what that meant except for the fact that my father had the time to be my basketball and softball coach and run his business. It wasn’t until I started working in brand marketing for household names like Baskin-Robbins that I realized what it meant to be a franchisee. I found myself drawn to the incredible impact franchising can have at the local level because it allows big brand power to meet small business dreams — and that intersection is magic.”
From lead generation and local marketing playbooks to brand storytelling, she understands how to solve the challenges franchisees face. “I’ve worked for large-scale global brands and in small startup environments. Franchisors can improve their marketing by thinking beyond campaigns and focusing on complete ecosystems. That means aligning national, local and digital efforts; investing in strong data and platforms; and empowering franchisees with tools that drive action, not just awareness.”
Eslinger enjoys spending her free time shooting hoops, playing pickleball, traveling and relaxing at the spa. At home, her two miniature dachshunds, Katy and Sadee, rule the roost!
About Shoot 360
Shoot 360’s proprietary software tracks and measures skill development across three key areas: ball handling, passing and shooting. The brand has expanded to more than 50 franchise locations across North America, Europe and Asia. Among the high-profile owners and investors are Trae Young, Sue Bird, Rodney Stuckey, Thad Young, Zaza Pachulia and Peyton Siva — all of whom have backgrounds in professional basketball.
