Players Receive Performance Data Instantly in Real-Life and Virtual Games
- The Shoot 360 franchise blends professional-quality high-tech analytics with traditional coaching to help players of all skill levels improve. The brand’s training services are customized for each athlete.
- Shoot 360 turns training into a game that’s fun and keeps players returning.
- Under the brand’s new initiative, Shoot 360 Leagues, three-player teams compete in person and virtually across the brand’s global network. Shoot 360’s proprietary technology games constantly measure players’ accuracy and skill; players are able to follow their performance in real time.
- Shoot 360 is expanding, with domestic and international franchising opportunities.
SWISH! The Shoot 360 franchise scores big with its high-tech, comprehensive basketball training program plus the recent addition of actual and virtual league play by three-player teams. The franchise is known for personalized, innovative instruction that goes beyond traditional coaching with technology-driven training. Shoot 360’s resources include machine vision and proprietary software that can analyze shots and provide immediate feedback on players’ performance. Participants from beginners to seasoned ballplayers benefit from the brand’s skill-specific classes.
Shoot 360 President Craig Moody founded the franchise in 2012 “to bring basketball development into the modern era. While other sports were evolving through technology, basketball training largely remained stuck in more traditional methods. I saw a clear opportunity to create a future where every athlete, regardless of level, could access pro-grade technology, have a customized training plan, get real-time feedback, and experience meaningful competition. By fusing cutting-edge technology with both in-facility and online single and multiplayer gamified experiences, we reimagined what skill development could look like. That vision became Shoot 360.”
Real-Time Feedback for Players
Drilling down, Moody explains that Shoot 360 combines science-based player development, immersive industry-leading technology, and a franchise-friendly business model. “Inside each location, players train in interactive skill courts – shooting, passing and ball handling – all powered by real-time data, visual and voice-assisted feedback, and performance tracking. Unlike a traditional gym or court, our system turns training into a game. Players come back more often, stay longer and compete with themselves and others across the globe. It’s like stepping into a real-life video game for basketball development.
“Every inch of our facility is designed with the world’s most advanced machine vision technology for tracking players’ performance and progression. Athletes receive instant feedback on shooting arc, depth, alignment, rim mapping, ball speed, passing accuracy, reaction time, decision-making and more. This data-driven training helps players correct mistakes in real time, track their progress over time and stay motivated through gamification. We’ve effectively turned each workout into a high-reward, high-retention experience.”
The Shoot 360 franchise cranks up competitive energy while fans follow along. “Players benefit from the structure of real games,” Moody says. “Fans can follow along with digital highlights, stats and social coverage.” The brand recently launched Shoot 360 Leagues to heighten the fun; these are shooting competitions in which three-player teams compete locally inside their local Shoot 360 facilities as well as virtually across the network.
About Shoot 360 Leagues
“Shoot 360 Leagues deliver a fast-paced, high-intensity shooting experience that blends accuracy, strategy and skill. Each team competes in a three-game match, where players take up to 180 shots – battling both in-facility opponents and teams across the Shoot 360 global network. Players choose their shot locations, earning three, four or five points based on distance, while racking up streaks, money balls, cycle bonuses and team streaks.
“Every shot is tracked in real time through our proprietary tech platform, generating detailed individual and team performance data. The system produces custom media highlights and elevates players and teams in ways traditional leagues simply can’t. With our shot-tracking technology integrated into gameplay, players not only compete – they improve while they play. The league format builds confidence, skill and camaraderie—making every athlete feel like they’re part of something bigger.”
The Shoot 360 business model appeals to franchisees as much as it does to players, he says. “We’ve built a franchise model that’s turnkey, community-driven and future-proof. Entrepreneurs invest in a brand that’s not only innovating youth sports and reinventing the game for adults, but also attracting high-profile athlete investors, national media and major partnerships.” There’s recurring revenue from memberships, competitive programming through shooting leagues, and strong local and national engagement.”
The Shoot 360 franchise is a one-stop shop for guidance, confidence and community, Moody says. “Athletes feel empowered by their progress, supported by coaches and motivated by competition. They belong to the world’s largest basketball community. That’s what keeps them coming back and growing.”
Shoot 360 Franchise Mission and Support
Franchising since 2019, the Shoot 360 franchise has more than 50 locations coast to coast and in Canada and Asia. As the brand grows, Shoot 360 looks for franchisees who believe sports can shape lives and communities, Moody says. “Whether they come from a business or coaching background or are former athletes, franchisees should be energized by innovation and care deeply about our mission of growing the game. They don’t need to be a basketball expert but do need to be passionate about building something meaningful.”
Headquarters support for franchisees starts day one, he says. After helping with site selection, corporate provides buildout guidance, training, marketing assets and ongoing operational consulting. “Our team works side by side with owners during launch and continues with growth coaching, technology upgrades and national brand-building, Moody says. “Our success is shared, and we take that seriously.”
He adds that the Shoot 360 franchise takes a long-term view of its mission. “We’re creating the next-generation pipeline where grassroots basketball is powered by innovation and skill development. We’ve leveled the playing field, giving every player access to the same training tools regardless of skill or age. We’re shifting basketball’s top priority from game-focused to skill-focused. That’s a revolution the sport has needed for a long time.”
Expansion by Shoot 360 Franchise
Basketball’s strong worldwide popularity will assist Shoot 360’s ambitious plans for expansion. In late 2023, Nielsen Sports conducted research for the International Basketball Federation (FIBA) in 18 countries. It determined there are 3.3 billion hoops fans globally. To learn more about ownership opportunities, visit the Shoot 360 franchising website.
