Eslinger Will Promote and Implement The Little Gym’s Marketing Initiatives
Jamie Eslinger has been named the senior vice president of marketing and integration at The Little Gym International, a physical development center franchise for children ages four months to 12 years old. In this new role, she will focus on promoting and implementing the brand’s marketing initiatives. Eslinger recently led the North American market at PartyLite, a candle and home fragrance company, where she was responsible for the marketing, eCommerce and customer service teams.
This is not the first time that Eslinger has worked with The Little Gym International’s CEO and president Nancy Bigley. They worked together at Bottle & Bottega, where Eslinger was the franchise’s head of marketing.
In a statement, Eslinger said, “I’m excited to be once again joining forces with Nancy through this new venture with The Little Gym. I look forward to integrating the marketing, product and technology initiatives as we continue to promote the brand and implement exciting new ideas with our growth through Unleashed Brands.”
Bigley said that she “looks(s) forward to working alongside [Eslinger] during this exciting time for The Little Gym as we move towards a more modernized guest experience both digitally and in our gyms.”
Eslinger’s Marketing Background
Eslinger has more than two decades of experience with branding, communications, marketing, and product development. Throughout her career, she has held brand manager roles at Baskin Robbins and was also the director of marketing at Bertucci’s, an Italian restaurant chain.
Before working at Bottle & Bottega with Bigley, Eslinger was the director of marketing and communications at Women on Fire LLC, an online, membership-based community of women who inspire and support each other by using coaching tools.
The Little Gym Franchise and Unleashed Brands
The Little Gym franchise’s mission is to teach children the developmental and social skills necessary for success. The franchise does this through three dimensional learning, which includes cognitive skills, social and emotional learning and physical activities. The brand has led to the success of its franchise owners in its hundreds of locations around the world.
In addition to The Little Gym, the Unleashed Brands umbrella includes Premier Martial Arts, Urban Air and Snapology. All of these brands have the same focus: helping children grow through fun and engaging experiences.