Langevin will Drive Franchise Growth and Real Estate Support
Scooter’s Coffee, a popular coffee franchise, announced Luc Langevin as its new vice president of development. Langevin will be responsible for driving the coffee brand’s growth by identifying market optimization opportunities and providing real estate support systems.
A booming industry and strong business model attracted Langevin to the coffee franchisor. “Scooter’s Coffee has great leaders who promote its core values. The brand also stays true to its mission of ‘creating an amazing experience for each life we touch.’ It’s not just words or a sentence on a wall …. it’s real!”
To Langevin, Scooter’s Coffee will stay ahead of the competition by improving “every aspect of the business and making sure it’s exactly what the customers want. We will also be selective with new franchisees and employees.”
Scooter’s leadership team believes that Langevin is the right person for the job. “We are excited to welcome Luc to the Scooter’s Coffee family. Luc brings a wealth of knowledge across real estate and construction, in addition to an unparalleled level of energy which is key as we continue executing our aggressive expansion strategy across the United States,” said Patrick Coelho, chief development officer for Scooter’s Coffee.
Langevin and Franchising
Langevin has worked in the real estate and construction world for more than 27 years. During that time, he became an expert in all aspects of the development of real estate. This includes site selection, design, engineering, permitting and entitlement as well as construction, maintenance, and project management.
He has spent the last two decades working for Couche-Tard, a corporate retail company in the convenience store industry that manages Circle K and more. The corporation owned many franchises including Subway, A&W, Coffee Depot, Dunkin’, and more. Throughout his time with Couche-Tard, Langevin focused on working with franchisors and developing sites across North America.
“Franchising helps accelerate the development of new stores, and the collaboration between the franchisee and the franchisor is the key to success. Many franchisees have limited real estate experience, so I help them find the best location possible for their business. Helping business professionals be successful is what truly attracted me to the franchise world.”
Langevin advises entrepreneurs looking to get into franchising to focus on location. “Once you open a new business, you can’t change the location, the traffic, or the egress/ingress. Most of the time, paying more to have a better site is the key to success versus being two blocks from success. Real estate criteria is easy – it’s always location, location, and location.”