Coelho’s Role Focuses on Scooter’s Growth and Franchisee Support
Patrick Coelho has been named CDO of Scooter’s Coffee, a specialty coffee franchise. With this new role, Coelho will focus on the coffee brand’s expansion and support its franchise owners through the development process with a commitment to innovation, speed, consistency, and authenticity. He will also enhance the coffee franchise’s drive-thru kiosk concept.
“Scooter’s Coffee is in a unique position within the QSR and franchising space. The brand is growing quickly, and it has potential to accelerate growth even further. The Scooter’s Coffee business model is very strong, the industry is very desirable, and the product and guest experience is simply amazing, which makes the overall value proposition for Scooter’s very attractive,” Coelho said. He looks forward to continuing the coffee franchisor’s growth.
Coelho was amazed by the company’s culture, strong leadership team, and attractive business model. “The company has tremendous growth potential, and I wanted to take part in writing a piece of that history,” Coelho said.
Franchisee success is top priority at Scooter’s. With the franchisees at the forefront of every decision made, “that approach resonates a lot with me and makes my job extremely rewarding,” Coelho said.
Coelho’s Restaurant Experience
Coelho started his career in franchising in 2014 overseeing analytics for the South America Team at Burger King Corporation. “It was a great opportunity because I’ve always been intrigued by franchise business models, both from a franchisor and franchisee point of view,” he said.
For several years, Coelho worked with Restaurant Brands International, an umbrella franchisor that is home to legacy fast food franchises like Burger King, Popeyes, and Tim Hortons. He held leadership roles in development, finance, and more. For example, Coelho was the head of development for Burger King Americas and the head of finance for Burger King U.S. and Canada.
Coelho’s advice for franchise investors is to evaluate different segments within the franchise industry and target one with a high-growth rate and attractive margins. “Once you narrow down on the segment, I’d evaluate the strength of the brands within that industry, including products, level of franchisor support, model attractiveness, and competitive landscape,” he said.
In Coelho’s view, it’s very important for franchisors to make the development process easy. “As a franchisor, making the development and launch process as seamless as possible is a key driver of success. Scooter’s Coffee has a significant competitive advantage compared to other QSR brands due to the unparalleled support offered to franchisees,” he said.
The specialty coffee franchise’s “corporate teams work hand-in-hand with franchisees throughout the entire development process, from site selection all the way through training for the grand opening followed by ongoing operational support thereafter.”
More Behind Scooter’s Coffee
Scooter’s Coffee was founded by Don and Linda Eckles in Bellevue, Neb., in 1998. The specialty coffee brand has found success by staying true to its core values of integrity, love, courage, and humility. Scooter’s Coffee has been expanding and has almost 500 locations in 24 states.