This past September, also known as Hunger Action Month, Midas®, one of the world’s largest providers of automotive services, launched ‘Imagine’ to support hunger relief efforts across the country, raising donations that will mean thousands of meals for the hungry. For the first year ever, Midas partnered with Feeding America®, the nation’s largest domestic hunger-relief organization, to bring food, funds and hands-on assistance to local communities in need.
“We are so thrilled to collaborate with Midas on this extremely important cause,” says Nancy Curby, Interim Senior Vice President of Development at Feeding America. “The company’s efforts to date are truly impressive, and we know that together we can make an even stronger impact for those in need.”
The ‘Imagine’ campaign caps the second year of Midas’ Drive Out Hunger platform—Midas’ long-term commitment to hunger relief.
“We are very excited about this initiative,” says Mike Gould, COO and EVP of Midas. “Hunger relief is a cause we feel very passionate about. Over the years, it has become an effort that is part of who we are as people and as a company as a whole.”
The Midas Drive Out Hunger program started as a grassroots effort led by local franchisees, and has become a major brand initiative. Across North America, Midas franchisees are working with local food banks to fight hunger in the communities where they live and work, collectively donating over 1 million meals since 2014, raising 240,000 meals and 33.4 tons of food in last Summer’s #1Mile1Meal hunger-fighting road trip.