The Franchise Veteran Brings Four Decades of Experience to the Role
Merry Maids, a leading residential cleaning franchise, added Jean Grossman as president. With this role, Grossman will foster the brand’s national growth. The franchise veteran brings four decades of experience to the role.
Grossman was attracted to Merry Maids for its core values (consistency and reliability), growth opportunities and dedication to delivering a great customer experience.
“One of our brand values is that we give people more time in their lives so they can spend that time in a meaningful way. I’m most excited about continuing to build this iconic brand into the residential cleaning industry leader once again, and we will do that by enabling franchisees success and helping them win with more customers,” Grossman said.
Passion for Franchising
A passion for delivering great customer service was instilled in Grossman from the time she delivered newspapers in her local neighborhood. She found franchising attractive because of the opportunity to work with people and make a difference every day. Franchise owners are some of the most determined, resilient people that Grossman knows, and she’s inspired by their entrepreneurial spirit and tenacity. “Helping people achieve their dreams and leave a legacy their families and communities can be proud of for generations to come is what makes me excited to work in franchising.”
Throughout her career, Grossman has held executive positions with franchise brands such as Buff City Soap, European Wax Center, Dunkin’ Brands, Così, and Metromedia Restaurant Group. During that time, Grossman has seen changes in the franchising industry.
She understands that every business faces the need to adapt. Franchises are no different, with a need to implement new technology or manage economic circumstances like inflation or recessions, she added. “The biggest lesson I’ve learned is that we must stay agile and continue to evolve to drive franchisee success.”
Grossman also notes that the cleaning industry has moved away from being viewed as a discretionary service and more into a needs-based service. This has been especially true since the Covid-19 pandemic. “People are busier as they go back to the office and commuting time is added back into their lives. Even for people continuing to work from home, other activities are increasing, and that means customers are making different decisions on how they spend their time.” She added that time is worth more than money, and people want to use their time in more meaningful ways.
Grossman believes that people who want to invest in a franchise should find something they’re passionate about. She loves that new franchise owners can be surrounded by peers who understand the industry and have solved most of the challenges they are likely going to face. She added that they get to build their legacy with autonomy while being supported by experienced leadership.