LIT Method Offers New Franchise Opportunity

The LIT Method Franchise

Hybrid digital-physical fitness franchisor plans to award 100 units in a year

LIT Method, known for offering a low-impact digital-physical hybrid fitness experience, has set a goal of awarding 100 franchises within the next 12 months. The Los Angeles-based company promises a sustainable workout strategy with no running, no jumping and no weights. In fact, LIT stands for Low Impact Training™ – and as the creators of this category, LIT Method is on a mission to build bodies, not break them. 

The just-launched LIT franchise opportunity has the financial backing of Marcy Venture Partners – a venture capital firm founded by Shawn “Jay-Z” Carter, Jay Brown, and Larry Marcus – and also from former Major League Baseball All-Star Adrian Gonzalez. Spearheading the brand’s franchise push is Michael Abramson, LIT Method’s chief strategy officer, who has more than 20 years’ experience in the fitness industry, including formerly serving as the chief revenue officer with Xponential Fitness Inc. 

The LIT Strength Machine

“I’m certainly no stranger to the fitness or franchising space,” Abramson says. “No other fitness brand has our hybrid studio and showroom model, and our proprietary Low Impact Strength Machine. This isn’t just Pilates 2.0 — it’s the only machine in the world that’s a rower and reformer in one — the only piece of equipment on the market allowing people to truly do it all. Its seamless transition from a rower and resistance strength training system to a reformer will allow franchisees to meet the growing needs of diverse clientele.”  

LIT’s hybrid model offers multiple revenue streams via virtual training, LIT Labs with direct-to-consumer products, and a brick-and-mortar group fitness program. “This is the future of fitness. Multifunctional machine. Multiple revenue streams. Multiple demographics served. The compelling potential of strong unit-level economics paired with celebrity backing and a supportive home office team makes us very confident that the LIT franchise opportunity will be well-received,” Abramson says.

LIT Method Franchise
The LIT Strength Machine is a unique all-in-one Pilates reformer, water rower and strength training full-body workout machine that offers more than 500 low-impact exercises. 

LIT Method began about five years ago as a passion project by husband-and-wife founders Justin and Taylor Norris. While battling to heal from injuries, the Norrises searched for innovative ways to enhance their recoveries with low impact training and in doing so paired rowing with resistance bands. Their regimen combines personal training, injury prevention and physical therapy. In May 2020 the couple debuted their patent-pending LIT Strength Machine, a unique all-in-one Pilates reformer, water rower and strength training full-body workout machine that offers more than 500 low-impact exercises. 

Justin and Taylor point out that “we are the first tech company to come into the fitness and franchising space with a product.” That’s what makes the LIT franchise opportunity special, they explain: “A model with only physical space restricts franchisees to revenue within four walls. We’re ready to break that fourth wall and create an unprecedented opportunity for entrepreneurs.”

The LIT Method franchise opportunity

The ideal LIT Method franchisee wants a single or multi-unit opportunity and is involved with their community, with a passion for fitness and franchising. LIT pledges excellent training and ongoing support for franchisees, who will need to invest $200,000 to $500,000 (discounts available for multi-unit signings). As members of the International Franchise Association (IFA) and supporters of the VetFran initiative, LIT Method will deduct 15% from the initial franchise fees of veterans who take advantage of the LIT franchise opportunity.  

For more information on LIT Method and the LIT franchise opportunity, please visit or call (800) 692-6894.

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Mary Vinnedge is an award-winning journalist who has served as editor in chief, managing editor and senior editor at national and regional publications, including SUCCESS and Design NJ magazines. She also held reporting and editing roles at The Dallas Morning News and Charlotte Observer newspapers.

Before Mary began covering franchise news and trends as a staff writer for FranchiseWire and Franchise Consultant Magazine, she developed articles on topics ranging from lifestyle, education, health and science to home projects, horticulture, gardening, interior design and architecture. These articles included her reporting on academic news at her alma mater, Texas A&M University, when Mary worked in the marketing department of the Texas A&M Foundation. She continues to be a news junkie and subscribes to several publications.

Today Mary and her husband are empty nesters living on Galveston Island near Houston. The couple’s blended family – scattered around the United States – includes five children, four grandchildren and two very spoiled, very barky miniature schnauzer rescues.
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