Martinelli will Oversee the Pet Care Franchise’s Operating and Marketing Strategies
Hounds Town USA, a doggy daycare and boarding franchise, promoted David Martinelli to Chief Relationship Officer. He will oversee the pet care franchise’s marketing and operations strategies to create synergy between the two departments. He previously served as vice president of marketing. Other additions to the Hounds Town’s leadership team are vice president of marketing Amanda Moore and vice president of operations Scott Lanni.
After researching Hounds Town and seeing all of the amazing things that it does on a daily basis, Martinelli knew that he found his perfect match. Since joining the leadership team, Hounds Town has more than doubled in size and shows no signs of stopping, he said. Martinelli looks forward to continuing this growth.
Hounds Town’s leadership team is excited to have Martinelli and his colleagues take on these new roles. “We recognized that the marketing and operations departments working in tandem led to a lot more success for our brand as a whole, and David is the integral piece in the puzzle as Chief Relationship Officer. I’m confident that this restructuring will guide continued expansion for Hounds Town, and that David, Amanda, and Scott will prosper in their new roles,” said Rob Flanagan, president of Hounds Town USA.
Martinelli and Franchising
Martinelli began his career in franchising in field marketing with McDonald’s. During that time, he gained extensive knowledge of franchise marketing and store-level operations. He also worked with Qdoba and Smashburger. His favorite aspect of franchising is supporting franchisees because they bring different perspectives to help make systems stronger.
Martinelli urges aspiring franchisees to go for it. “While entrepreneurs are often looked at as ‘the idea people,’ there are many components to franchising that allow the entrepreneurial mindset to come into play. You are your own boss, but the systems of support are already put in place for you.” He added that there are opportunities for franchisees to present new ideas that can ultimately better the system.
Throughout his career, Martinelli has learned that providing a high level of support, system alignment and open communication are critical to the success of any brand.
The Future of Pet Franchising
Martinelli has seen the demand for service-related franchises grow as workers go back to the office and travel is increasing. He has also noticed that pet parents are looking to find healthy alternatives for the food their animals eat and for other parts of their daily regime. Martinelli is the proud dad of a Cavalier King Charles Spaniel named Mabel.