The New Role is a Dream Job for the Dog Lover and Marketing Pro
Hounds Town USA, an interactive doggy daycare and boarding franchise, promoted Amanda Moore to vice president of marketing. With this role, Moore will execute the pet care franchise’s brand evolution. She brings marketing expertise to the role and previously served as senior director of marketing. In addition to Moore, Hounds Town recently promoted David Martinelli to chief relationship officer and Scott Lanni to vice president of operations.
As a dog-lover and marketer, the position is a dream job for Moore. She is thrilled to work with the pet care franchise’s leadership team. “What stood out to me most was the number of happy franchisees. No franchise is perfect; they all have their challenges, but it really does speak volumes when the franchisee is in a positive headspace,” Moore said.
She was also sold by the passion every member of the Hounds Town family has for animals, summed up in its motto: “We do it for the dogs.” Moore looks forward to executing the pet franchise’s recently launched brand evolution and other future campaigns.
Moore and Franchising
After working with several franchise brands, Moore realized that she had a passion for franchising. Prior to joining Hounds Town, Moore held various marketing roles with Wag N’ Wash Natural Pet Food & Grooming. When she started in franchise marketing with Homewatch CareGivers, a senior in-home care franchise, Moore developed an understanding of the business owner’s point of view. Moore’s favorite aspect of franchising is when she sees the results of an initiative she’s worked on take positive effect.
For entrepreneurs with the franchising bug, Moore believes that communication and collaboration are key to success. “It’s crucial to have a good working relationship with the franchisor. Franchisees have a tough role; they really wear all hats, to some extent (operations, finance, marketing, HR, etc). It’s the franchisor’s job to provide the training needed to operate a successful business.”
She adds that candidates should find what they’re passionate about and do their research. Additionally, they should strive to invest in a brand that has the tools, resources, and an experienced team to support them. “Once you find the right fit, trust the system and always be open to collaborating with your franchisor team.”
To Moore, franchisors should keep investing in marketing and be open to trying new tactics. “The world of marketing is ever evolving so it’s helpful to stay ahead of the game. As far as increasing engagement goes, you should strive to create relevant and relatable content and provide personalized experiences where possible.”
Moore has three pets of her own: two dogs and one cat. As a pet parent with a busy schedule, she exemplifies Hounds Town’s target audience. “It’s truly the perfect space for me.”