Early Adapter Don Yurick Sees Enormous Potential in the Men’s Grooming Franchise
Coming from a sales career in Silicon Valley, Don Yurick knew a lot about start-ups and emerging brands, but little about the men’s grooming industry or franchising. However, that didn’t stop him from taking on the challenging dual role of area developer and franchisee for Hammer & Nails.
After a conversation with family friend and franchisor/owner Klaus Grim, he was sold. Yurick was excited about the prospect of becoming an early adapter of the upscale men’s grooming salon. “I could see the enormous potential in Hammer & Nails and loved that I could be a big part of its growth.”
The business model, the category and the growing demand all made sense to Yurick, so he jumped right in. He admits that running a shop while managing the responsibilities of an area developer has been demanding. “There were days when I said to myself, ‘What did I get myself into?’ My process was so extra. But I am so happy I went for it,” he says.
In addition to running the day-to-day operations of the Westport, Ct., Hammer & Nails shop, he also recruits entrepreneurs to grow the Northeast region. “Owning and running a shop has given me a great perspective. It helps me better identify and support franchisees.”
The Hammer & Nails Franchise Opportunity
Knowing the brand from the inside out, Yurick describes the Hammer & Nails opportunity with passion and enthusiasm. “There is nothing out there like it, and there’s so much pent-up demand,” he says. Hammer & Nails has the distinction of being the first upscale men’s self-care and grooming franchise. “Sure, there are other economy brands out there — and there’s nothing wrong with them — but we cater to a different clientele,” he says. “We attract the busy professionals who want to unwind and receive white-glove personalized service.”
The Hammer & Nails’ Experience
The Hammer & Nails experience includes nice touches like complimentary beverages and access to headphones and flat-screen TVs during treatments. Guests come in for haircuts, shaves, pedicures and more, and leave feeling relaxed and pampered.
We’re finally doing what ladies’ salons have been doing right for years.
“We’re finally doing what ladies’ salons have been doing right for years,” Yurick says. “Men can relax here and many even fall asleep during services —like full-out snoring,” he jokes.
The Hammer & Nails membership model drives customer satisfaction and retention. Members enjoy built-in flexibility and extra savings on premium services. The month-to-month structure allows members to roll over credits, gift and share benefits with friends and family, and use other locations. “When you’re a member at one store, you’re a member at all stores,” he says. Within 90 days of opening his shop, Yurick already had more than 350 members on board.
The membership model also makes it easier to run the business. “Unlike most businesses where you have to wait to see if you brought in enough at the end of the month to do more marketing or hire staff, we can anticipate income. There’s nothing like getting into a business with a predictable revenue stream.”
Men’s Grooming Market
Self-care and grooming are not just for women anymore. Men are getting in on the act and are not afraid to spend. According to Statista, the global male grooming market is estimated to be worth approximately $81.2 billion U.S. dollars.
For more information about the Hammer & Nails franchise, visit https://hammerandnailsfranchise.com/.