The New Tech-Driven Platform Offers Consumers a Tailored and Hassle-Free Home Services Experience
At HorsePower Brands, we’re thrilled to introduce our latest innovation: HOWIE, the consumer-facing platform designed to streamline the home services journey. In a landscape where consumers often find themselves overwhelmed by choices and lacking in trustworthy solutions, HOWIE simplifies the process, leveraging the strategic asset of data to enhance the customer experience.
HOWIE addresses the frustration consumers face when navigating the plethora of options in the home services market. With consumers spending excessive time researching rather than acquiring, HOWIE provides clarity. By harnessing data intelligently to create clear pathways, HOWIE guides consumers seamlessly through their journey, helping them find quality content and services that meet their needs.
HOWIE’s Three Pillars
HOWIE’s first pillar is the family of brands: Mighty Dog Roofing, Blingle! outdoor lighting, iFOAM insulation, Heroes Lawn Care, Gatsby Glass, Groovy Hues painting, Bumble Bee Blinds and Stand Strong Fencing. Just as loyalty to a brand like Marriott Bonvoy influences hotel choices, positive interactions with one HorsePower brand inspire consumers to explore others within our network. This fosters a cycle of trust and quality, establishing the HorsePower family as a go-to resource for all aspects of home management.
The second pillar is the homeowner community, a space where consumers can access valuable resources and information tailored to their needs — think educating on home energy savings with Nest thermostats or insulation services from iFOAM. With the launch of the HOWIE website in the second quarter of 2024, this resource – rich hub of “freemium” content nurtures homeowner relationships, positions HOWIE as a helpful adviser, and generates potential leads, similar to platforms like Angi. However, unlike these other platforms, we don’t just connect homeowners with contractors — we are the contractor, meaning we can take homeowners from A to Z, ensuring a seamless and trustworthy experience throughout.
Our third pillar is home health. HOWIE enhances it by providing access to household management tools, reminders for essential services, and DIY knowledge guides. Whether it’s changing smoke alarm batteries or arranging holiday light installations with Blingle!, HOWIE delivers the support and guidance homeowners need to maintain their homes efficiently. Providing content and tools solidifies the role of HOWIE in consumers’ lives, beyond mere transactions.
With HOWIE, clients can schedule consultations and services on the spot, ensuring a hassle-free experience.
Ultimate Convenience
HOWIE revolutionizes convenience by facilitating immediate two-way communication between clients and franchises. Gone are the days of waiting for callbacks. With HOWIE, clients can schedule consultations and services on the spot, ensuring a hassle-free experience. Additionally, customers can make payments through HOWIE or opt for installment plans. From now until 2026, we plan to pilot HOWIE in select markets, improving it based on user feedback.
We will continue to enhance HOWIE’s capabilities and expand its availability to serve even more customers effectively. With HOWIE, HorsePower Brands is not just transforming the home services landscape —we’re revolutionizing the way consumers engage with their homes.
Family of Brands
HOWIE’s data-driven insights enable us to understand the nuances of each local market. We can identify which of our brands are resonating with the community and tailor our direct-mail to speak to the needs and desires of residents. But our vision extends beyond mailboxes. Collaboration is key. By uniting our franchisees at local home shows, neighborhood events, and community gatherings, we’re building a cohesive network that amplifies our collective presence.
These collaborations not only bolster the visibility of each individual brand but also create a unified front that consumers recognize and trust. As our franchisees share resources and knowledge, they will drive performance in their markets, leveraging local data and community ties to deliver unparalleled service and expertise.
For more information, visit https://horsepowerbrands.com/.
