HorsePower Brands is Going Full Speed Ahead on Building its Home Services Portfolio

HorsePower Brands

Co-founders Zack Beutler and Josh Skolnick Plan for 25 Franchise Concepts by 2025

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Josh Skolnick and Zack Beutler mean business when they say they are on track to build HorsePower Brands to 25 concepts by 2025. Laser-focused, they are well on the way, with 14 companies already operating under the HorsePower umbrella.

The duo joined forces back in 2019 to create a portfolio company focused on operational excellence and accountability. In addition to its complementary home service franchise brands, HorsePower also runs its own supporting verticals so franchise owners can bypass the hassles of dealing with outside vendors. The companies offer services every franchisee needs, such as digital marketing, employee recruiting, resales and more.

HorsePower Brands
Co-founders Zack Beutler (left) and Josh Skolnick

Beutler and Skolnick: Blue Collar Guys at Heart

While Beutler and Skolnick may not look like your typical C-suite executives, they are strategic leaders with a clear vision. Their calculated strategy includes acquiring and growing young home service brands that are practical and in demand.

The pair are building HorsePower with the kind of franchise opportunities they would want to invest in themselves — ones with staying power. “We are very tuned into what it means to put your life savings into a business. We take that very seriously,” Skolnick says. “We are blue-collar guys at heart. We’re here to support franchisees with proven systems and processes.”

Their track record of success in franchising speaks for itself. Skolnick is the founder and visionary behind Monster Tree Services and redbox+, two massively successful franchise brands that he built, grew and sold. Beutler is an experienced multi-unit franchise owner, franchise development manager and owner of a cattle company in his home state of Nebraska. Together, they have become a force in franchising.

HorsePower Brands’ Winning Culture

HorsePower’s winning culture is based on competing with a high level of integrity and always doing the right thing. Beutler and Skolnick are looking for the same qualities in franchisee partners.“ Authenticity is key for us. We want to help the right people unlock their entrepreneurial spirit.” They describe the ideal franchise owner as accountable, hardworking and capable of executing a proven system.

Franchise Development

HorsePower Brands

Instead of a sales-driven approach to franchise development, HorsePower focuses on education with weekly “lunch and learn” webinars. “Not only do they inform candidates about our brands, but they also engage them with important information like funding,” Skolnick says.“ Candidates and consultants love these sessions.”

Beutler and Skolnick’s message to franchise consultants is “Consider everyone a HorsePower candidate.” They feel confident that the more people learn about HorsePower Brands, the more likely they are to invest. So far, HorsePower’s diverse portfolio includes franchise concepts that offer in-demand services, such as Mighty Dog Roofing, Gatsby Glass, Blingle! lighting, and Heroes Lawn Care.

Home Services: Always in Demand

With in-demand services and simple business models, home services franchises offer endless possibilities for growth-driven entrepreneurs. According to Angi’s Home Spending Report, across all three categories of home spending — improvement, maintenance, and emergencies — the average spend in 2022 was $12,904 across an average of 12.5 projects. Home services covers various categories, including roofing, painting, landscaping, lighting and more. The $500+ billion, recession-resistant industry has been growing steadily and will continue through 2023 and beyond.

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Jill Abrahamsen’s career spans more than 20 years in editorial, design, and marketing roles. She serves as editor-in-chief of Franchise Consultant Magazine and FranchiseWire. Through both platforms, Jill reports on franchising news and helps Franchisors spread the word about their brands.
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